Diagnostics
10 VPs of Sales in Diagnostics
These ten executives hold or have held vice president of sales roles at diagnostics companies, including molecular diagnostics makers and testing laboratories. A reader can learn how VPs of sales build and run their teams in diagnostics companies.
Professionals to explore
01—10Brad Joiner
LinkedInExperience: Vice President Sales Molecular Diagnostics · Roche Diagnostics Corp
Vice President Sales Molecular Diagnostics at Roche Diagnostics Corp since October 2020, a role the profile lists at the President/Vice President level. Former Area Leader - Commercial Operations (2017–2020), Regional Business Manager - Molecular Diagnostics (2007–2017) and Regional Product Specialist - Molecular Diagnostics (2006–2007) at Roche Diagnostics Corp.
Eric Lundgren
LinkedInExperience: Vice President of Sales · ARUP Laboratories
Vice President of Sales at ARUP Laboratories since April 2019; the profile describes ARUP as providing reference laboratory testing for hospitals and health centers. Former Regional Vice President of Sales (2018–2019), Senior Account Executive (2016–2018) and Account Executive (2011–2016) at ARUP Laboratories, and Sales Representative at Athena Diagnostics, Inc. (2006–2011).
Heather Liptak
LinkedInExperience: Vice President Franchise Sales · Quest Diagnostics
Vice President Franchise Sales at Quest Diagnostics since December 2024, a role the profile lists at the President/Vice President level; the profile lists Quest as a medical and diagnostic laboratories company. Former Executive Sales Director (2018–2024) and Sales Director (2015–2018) at Quest Diagnostics, and National Sales Manager at Genova Diagnostics (2008–2015).
Jaclyn Trent
LinkedInExperience: Vice President of Sales · Gravity Diagnostics
Vice President of Sales at Gravity Diagnostics since January 2024; the profile describes Gravity Diagnostics as a diagnostics laboratory providing testing services for various medical conditions. Former Regional Sales Manager at Gravity Diagnostics (2020–2024) and Key Account Manager at EMD Serono, Inc. (2009–2020).
Joseph Linn
LinkedInExperience: Vice President of Sales · Labcorp
Vice President of Sales at Labcorp since June 2026 for the North Central Division, leading commercial strategy across Hospital & Health Systems, Oncology, Specialty Medicine and Inside Sales for a healthcare diagnostics business. Former Regional Sales Director - Abbott Diabetes Care Healthcare Provider Sales (2021–2026) and Director US Outpatient & Federal Healthcare Sales (2018–2021) at Abbott.
Kevin DeBaene
LinkedInExperience: Vice President, Sales · Karius
Former Vice President, Sales at Karius (2022–2026); the profile describes building and scaling commercial organizations in diagnostics and life sciences. Former Vice President of Sales at NxGen MDx (2021–2022) and Vice President, Sales and Marketing at binx health (2021), and Vice-President, National Accounts at Caris Life Sciences since May 2026.
Luke Christensen
LinkedInExperience: Vice President of Global Sales · NuvinkaDx
Vice President of Global Sales at NuvinkaDx since January 2026, leading global sales strategy for a provider of molecular and immunodiagnostic solutions serving research and clinical laboratories, across infectious disease and gastrointestinal testing. Former Global Vice President Commercial Sales & Sales Operations at SEKISUI Diagnostics (2023–2026) and Vice President Sales, Laboratory at McKesson (2020–2023).
Mark DeBlock
LinkedInExperience: Vice President of Sales · Biodesix, Inc.
Vice President of Sales at Biodesix, Inc. since August 2022; the profile describes Biodesix as a diagnostic solutions company providing diagnostic tests and custom development services. Former VP of Sales- Western US (2021–2022), Area Vice President- Central (2018–2021) and Director of Commercial Development (2017–2018) at Biodesix, Inc.
Megan Pinter
LinkedInExperience: Vice President of Sales · Veracyte, Inc.
Vice President of Sales at Veracyte, Inc. since January 2026; the profile describes Veracyte as providing genomic cancer testing and molecular diagnostics. Former Vice President of Sales (2023–2026), Sr. National Sales Director (2022–2023) and National Sales Director (2020–2022) at Tandem Diabetes Care.
Mike Ostromecki
LinkedInExperience: Vice President of Sales · GoPath Diagnostics
Vice President of Sales at GoPath Diagnostics since December 2020; the profile lists GoPath as a medical and diagnostic laboratories company providing testing and diagnostic resources. Former Regional Vice President of Sales at Paradigm Diagnostics (2018–2020), Manager, National Business Development - Oncology at NeoGenomics Laboratories (2016–2018) and Associate Vice President-Pathology Services at Caris Life Sciences (2014–2016).
Choose the right perspective
Match the person to how your product is bought, since selling a lab-developed test to ordering physicians differs from selling instruments and assays to hospital laboratories. Also consider whether they led a national team, a region or a specialty such as oncology.
Questions to take into the conversation
- 01How do you get physicians to start ordering a new diagnostic test and keep ordering it?
- 02How do reimbursement and payer coverage shape how you deploy your sales team?
- 03How do you organize sales between hospital and health system accounts and individual practices?
Reaching VPs of Sales in Diagnostics
How can I contact one of these VPs of Sales in Diagnostics?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Roche Diagnostics Corp, ARUP Laboratories and Quest Diagnostics, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach VPs of Sales in Diagnostics?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal