Reach anyone in the world.Pay only if they respond.
Describe who you want to reach or paste a list. We find them and offer to pay them for a short call or a written reply.
- Free to search and draft
- You set the price for each person
- Charged only when they book or reply
Step 1
Describe them, or paste a list.
Type who you want, like “controllers at construction firms,” or paste LinkedIn URLs and emails. We find the people who fit and their emails.
Step 2
Set the offer and a cap.
Pick what you’ll pay for a short call or a written reply (each person comes with a suggested price), and set a cap so you never spend more than you planned.
Step 3
They book or reply.
Each person gets a short invitation with your note and the offer. You’re charged only if they book a call or send a reply; declines cost nothing.
Exact fees, refunds and no-show rules: how it works and pricing
See the whole flow in a minute.
Search, offer, booking and billing, start to finish.
Who uses it
Founders
- Customer discovery
- First design partners
- User testing
Sales teams
- Accounts that ignore cold email
- Lead lists you already have
- New personas
Questions
Who gets the money?
The person you invite. They can get paid directly, take a gift card, or donate it to charity. Our fee is already included in the price you see.
What happens if they don’t respond?
You aren’t charged. Invitations that nobody accepts expire after about a week, and declines cost nothing either.
Can I bring my own list?
Yes. Paste LinkedIn URLs or emails (up to 100 at a time), or upload a CSV from Apollo, HubSpot or Salesforce, and we’ll find emails where they’re missing. Import a list →
Doesn’t paying people skew what they tell you?
Probably a little, in that the people who accept are usually the ones who value their time (which is kind of the point). We wrote up the tradeoffs and what we’ve measured so far. Read our answers →
Can I use it from ChatGPT or Claude?
Yes. Instant Expert works as an MCP server, so your assistant can search, import a list and draft requests for you. Anything that costs money still waits for your OK. Set it up →
A note from Max
Cold outreach used to require real effort. A thoughtful email took real research to prove you actually thought about who you were writing to. That effort was important: it signaled to the recipient whether you were worth their time.
ChatGPT made that effort meaningless. Today, anyone can send 10,000 emails that read like a real person wrote them, essentially free.
Buyers can’t tell the real emails from the AI ones, so they just ignore all of them — including the ones they might have wanted to say yes to.
We believe that there’s one signal that’s hard to fake: money. Companies already spend tens of billions of dollars a year on bus ads, Meta/Google/LinkedIn marketing, lead databases, and outreach tools. But none of that money reaches the person you’re actually trying to reach. It just pays middlemen.
We think that money should go to the person whose attention you want. Pay them their rate for a real reply, and they keep the money or donate it. Outreach finally stops being a tax on the recipient and starts being a paycheck.
Max Kolysh
Max is a Visiting Partner at Y Combinator. He spent seven years building Dover, a recruiting platform used by Stripe and Scale to make 2,000+ hard hires — so he has seen cold outreach from every angle.
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