Veterinary services
Product professionals in Veterinary services
These ten professionals have held product management roles at veterinary services companies and at companies that build products for veterinary practices. A reader can learn how these teams set product priorities and what helps veterinary clinics adopt new tools and workflows.
Professionals to explore
01—10Abby Adams
LinkedInExperience: Director of Product, Innovation · NVA General Practice
Director of Product, Innovation at NVA General Practice since 2024. Highlights describe NVA General Practice as a veterinary services company. Other listed roles include Principal Product Manager at Embark Veterinary (2023–2024), Senior Product Manager at Embark Veterinary (2021–2023), Associate Director, Service Innovation at Wayfair (2020–2021) and Senior Manager at Wayfair (2018–2020).
Andrea Desmarais
LinkedInExperience: Senior Director of Product Management · Covetrus
Senior Director of Product Management at Covetrus since 2023. The headline gives the current role as Senior Director, Product and Partnership Management at Covetrus. Other listed roles include Director, Global Prescription Management Platform at Covetrus (2021–2023), Principle Product Manager at Covetrus (2020–2021), Product Manager III - IDEXX VetConnect PLUS at IDEXX (2015–2020) and Product Manager I- IDEXX Laboratories Reference Laboratory Integration at IDEXX (2013–2015).
Cath Colton-Rhoads
LinkedInExperience: Senior Director of Product · Vetspire
Senior Director of Product at Vetspire since 2022. Highlights describe experience in the veterinary industry and expertise in understanding hospital operations and the needs of veterinary teams. Other listed roles include Director of Implementation at Thrive Pet Healthcare (2018–2022), Operations Manager at Thrive Pet Healthcare (2012–2017), Practice Management Development Officer at VetShare Limited & Independent Vets of Australia (2006–2007) and Practice Management Consultant & Area Manager at Cenvet Australia (2007–2009).
David Kimball
LinkedInExperience: Sr. Director of Product Management · Rarebreed Veterinary Partners
Sr. Director of Product Management at Rarebreed Veterinary Partners since 2025. The headline describes the role as covering software, product management and implementations. Other listed roles include Director of Product Management at Rarebreed Veterinary Partners (2021–2025), Senior Product Manager at IDEXX (2019–2021), Product Manager at IDEXX (2017–2019) and Senior Business Analyst at IDEXX (2014–2017).
Hayden Deitrick
LinkedInExperience: Senior Product Manager · IndeVets
Senior Product Manager at IndeVets since 2025. Highlights describe building growth products for veterinarians and practice managers, and describe IndeVets as a veterinary services company. Other listed roles include Product Manager II at IndeVets (2024–2025), Senior Digital Product Manager at Petco (2023–2024), Digital Product Manager at Petco (2022–2023) and Associate Product Manager at Petco (2021–2022).
Jeremy Bennett
LinkedInExperience: Sr. Director, Product Management · Covetrus
Sr. Director, Product Management at Covetrus since 2026. Highlights describe a focus on removing friction between technology and animal care in veterinary practice workflows. Other listed roles include Director of Product Management at Covetrus (2022–2026), Group Product Manager at Covetrus (2020–2022), Product Manager at Covetrus (2019–2020) and Product Manager at Henry Schein Veterinary Solutions (2012–2019).
Lisa Krupp
LinkedInExperience: Director of Product Management · Covetrus
Director of Product Management at Covetrus since 2025. Highlights describe overseeing product strategy and feature development, and experience across IT, marketing and veterinary/healthcare. Other listed roles include Group Product Manager at Covetrus (2022–2025), Product Manager at Covetrus (2019–2022), Product Manager Retention & Enterprise Solutions at Henry Schein Veterinary Solutions (2012–2019) and Digital Content Manager at ThinkPets (2009–2012).
Robert Dawe
LinkedInExperience: Vice President of Product · Vetster
Vice President of Product at Vetster since 2025. The headline describes empowering 1.5M+ pets with seamless veterinary access. Other listed roles include Director of Product at Vetster (2024–2025), Director of Data & Analytics at Vetster (2021–2023), Manager, Analytics & Insights at LoyaltyOne (2015–2016) and Senior Manager, Analytics & Insights at IRI (2016–2021).
Shawn Petty
LinkedInExperience: Director of Product Management · Covetrus
Director of Product Management at Covetrus since 2026. Other listed roles include Product Manager - B2B eCommerce at Covetrus (2022–2026), Application Development Manager at Covetrus (2018–2022), Manager of IT Applications at Sedgwick (2016–2018) and Lead Development Supervisor at Sedgwick (2012–2016).
Zachary Penrod
LinkedInExperience: Director of Product Management, Clinical Insights and AI · IDEXX
Director of Product Management, Clinical Insights and AI at IDEXX since 2024. The profile summary mentions enterprise SaaS platforms and global AI-enabled clinical systems. Also Sr. Product Manager at IDEXX since 2019. Other listed roles include Product Director at NorthOut, an ECI Company (2018–2019), Senior Product Manager at EnerNOC (2014–2018) and Product Manager at American Student Assistance (2012–2014).
Choose the right perspective
Match the person's product area, such as practice software, staffing or pet owner services, to the decision you face. Check whether their relevant role is current or past before asking about today's market.
Questions to take into the conversation
- 01How did you learn what veterinary teams actually needed before committing to a feature?
- 02What slowed adoption of a new product in clinics, and what did you change as a result?
- 03Tell me about a product decision where practice owners and clinical staff wanted different things. How did you resolve it?
Reaching product professionals in Veterinary services
How can I contact one of these product professionals in Veterinary services?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including NVA General Practice, Covetrus and Vetspire, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach product professionals in Veterinary services?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal