Veterinary services
10 CMOs in Veterinary Services
These ten executives hold or have held chief marketing officer titles at veterinary practice groups, pet hospitals and other veterinary services companies. A reader can learn how CMOs build and run their teams in veterinary services companies.
Professionals to explore
01—10Cara Whitley
LinkedInExperience: Chief Marketing Officer (Interim Transformation Mandate) · VetEvolve
Chief Marketing Officer (Interim Transformation Mandate) at VetEvolve since 2025, where the profile says the marketing function was built from the ground up for a PE-backed multi-unit veterinary practice platform. Former Chief Marketing Officer at Mindr (2023–2024), Chief Marketing Officer & GM, DTC Ecommerce at LegalShield & ID Shield (2021–2023) and Global Chief Marketing Officer at CENTURY 21® (2015–2021).
Carinne Saulet
LinkedInExperience: Chief Marketing Officer · VetPartners Limited
Chief Marketing Officer at VetPartners Limited since July 2019; the profile describes VetPartners as a group of vet practices and businesses across the UK that provides centralised support. Former Vice President Brand, Global Marketing (2016–2019) and Vice President Global Product Management (2013–2016) at CWT.
Emma Sanders
LinkedInExperience: Chief Marketing Officer · CareVet
Chief Marketing Officer at CareVet since October 2022, after serving there as Director Of Marketing (2019–2022); the profile lists CareVet as a veterinary services company. Former Marketing Coordinator at Elsevier Pharma & Life Sciences Solutions (2018–2019) and Marketing Strategist at Guardzilla (2015–2018).
Heather Bern
LinkedInExperience: Chief Marketing Officer · Vetcor
Chief Marketing Officer at Vetcor since September 2022; the profile describes Vetcor as a collaborative network of veterinary practices across the US and Canada. Former Chief Marketing Officer at People, Pets and Vets, LLC (2018–2022), and Director Channel Marketing and Communications (2016–2018) and Director Communications - Brand, Marketing and Advertising (2014–2016) at AT&T.
Leslie Schwartz Semegran
LinkedInExperience: Chief Marketing Officer · VEG ER for Pets
Chief Marketing Officer at VEG ER for Pets since May 2021, after serving there as Vice President Marketing (2019–2021); the profile describes Veterinary Emergency Group as a veterinary hospital that provides veterinary emergency care for pets. Former Vice President Marketing at Care.com (2012–2017) and VP, Marketing and Engagement at Ladders (2011–2012).
Lisa Stockmon
LinkedInExperience: Chief Marketing Officer · Mars Veterinary Health International
Former Chief Marketing Officer at Mars Veterinary Health International (2023–2025) and Chief Marketing Officer - Senior Vice President at Banfield Pet Hospital (2019–2023). Global Vice President, Strategic Marketing at Mars Veterinary Health since October 2025, where the profile describes global marketing leadership for stimulating, capturing and converting consumer demand. Former Chief Marketing & Communications Officer, Senior Vice President at City of Hope (2014–2018).
Marcelle Parrish
LinkedInExperience: Chief Marketing Officer · Mission Pet Health
Chief Marketing Officer at Mission Pet Health since January 2026; the profile describes Mission Pet Health as a veterinary healthcare company. Former roles at The Aspen Group include Chief Commercial Officer Clear Choice Chief Digital Officer (2024–2026), Chief Marketing Officer at Aspen Dental Chief Digital Officer for TAG - The Aspen Group (2023–2024) and Senior Vice President of Service Lines and Brand (2021–2023).
Meghan Cast
LinkedInExperience: Chief Marketing Officer · Lovet Pet Health Care
Chief Marketing Officer at Lovet Pet Health Care since August 2022, leading brand and marketing strategy for what the profile describes as a multi-location veterinary care company focused on preventative and urgent pet health. Also listed as an independent Interim CMO & Marketing Advisor since 2015, and formerly Director, Category Marketing & Services at Walmart (2003–2008).
Susan Goodfellow
LinkedInExperience: Chief Marketing Officer · XLVets
Chief Marketing Officer at XLVets since April 2019, where the profile says the role leads a team supporting a community of independently owned veterinary practices and champions the XLVets brand across the veterinary industry. Former Marketing Executive (Part Time) at MSD Ruminants GB (2015–2019) and Marketing Manager at Cox Agri (2012–2015).
Teresa Spencer
LinkedInExperience: Chief Marketing Officer · Lap of Love Veterinary Hospice
Chief Marketing Officer at Lap of Love Veterinary Hospice since March 2026, after serving there as Vice President of Marketing and Veterinary Outreach (2022–2026); the profile describes Lap of Love as a network of veterinarians dedicated to end-of-life veterinary care, including in-home euthanasia and veterinary hospice. Former Vice President of Marketing and Innovation at Graham Healthcare Group (2017–2022).
Choose the right perspective
Match the person's organization to yours, since marketing a network of general practices differs from marketing emergency hospitals, in-home hospice care or a group of independent practices. Also consider how recently each person held the CMO title and whether they came to veterinary care from other consumer or healthcare businesses.
Questions to take into the conversation
- 01How do you balance a group brand with the local identity of individual veterinary practices?
- 02Which channels bring in new pet owners most cost-effectively for veterinary clinics?
- 03How do marketing teams support veterinarian and staff recruiting as well as client growth?
Reaching CMOs in Veterinary Services
How can I contact one of these CMOs in Veterinary Services?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including VetEvolve, VetPartners Limited and CareVet, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Veterinary Services?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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