Veterinary services
Marketing professionals in Veterinary services
These ten marketing directors and vice presidents of marketing have held marketing leadership roles at veterinary hospital groups and veterinary services companies, some current and some past. A reader can learn how multi-site veterinary groups attract and retain pet owners, support local practices and run campaigns across many hospitals.
Professionals to explore
01—10Belinda Yeager Carter
LinkedInExperience: VP, Head of Marketing · Community Veterinary Partners
Former VP, Head of Marketing at Community Veterinary Partners (2018–2024). Also VP, Head of Marketing at PetVet365 since 2025 and Strategy & Marketing Consultant at Carter CMO since 2024. A profile highlight says PetVet365 was built to change how veterinary care feels, with a focus on Fear Free environments. Other listed roles include CXO - Marketing at Direct Online Marketing (2017–2019) and Marketing Director at Direct Online Marketing (2017).
Caroline McDaniel, MBA
LinkedInExperience: Director of Marketing · Veterinarian Partners
Director of Marketing at Veterinarian Partners since 2026. A profile highlight describes a focus on demand generation and client retention for multi-location veterinary hospitals. Also Advisor to the Practice Manager at ANIMAL HOSPITAL OF NORTH MYRTLE BEACH, P.A. since 2013. Other listed roles include Marketing Manager at Veterinarian Partners (2024–2026), Regional Marketing Specialist at Mission Pet Health (2023–2024) and Marketing Coordinator at Mission Pet Health (2021–2023).
Cindy Hoffman
LinkedInExperience: Marketing Director · Veterinary Practice Partners
Marketing Director at Veterinary Practice Partners since 2023. A profile highlight cites 30 years of experience as a veterinary marketing professional. Other listed roles include Associate Director of Strategic Marketing Programs at Veterinary Practice Partners (2022–2023), Senior Marketing Manager at NVA General Practice (2020–2022), Marketing Manager at NVA General Practice (2017–2020) and Manager of Client Service Center Operations at NVA General Practice (2010–2017).
Denise Marquis Saaf
LinkedInExperience: Director of Marketing · Vetsource
Director of Marketing at Vetsource since 2023. A profile highlight describes Vetsource as a Veterinary Services company. Other listed roles include Director, Commercial Marketing at Antech Diagnostics (2021–2023), Senior Manager, Field and Strategic Marketing at Covetrus (2019–2021), Senior Manager, Enrollment Marketing at Covetrus (2019) and Senior Marketing Manager at Covetrus (2016–2019).
Eva Kaltenbach
LinkedInExperience: Vice President of Marketing · Blue River PetCare
Vice President of Marketing at Blue River PetCare since 2025. A profile highlight describes Blue River PetCare as a Veterinary Services company. Other listed roles include Director of Marketing at Blue River PetCare (2021–2025), Marketing Manager at Blue River PetCare (2019–2021), Marketing And Public Relations Coordinator at MedVet Medical & Cancer Centers for Pets (2014–2015) and Marketing Director at MedVet (2016–2018).
Hannah Kealy
LinkedInExperience: Marketing Director · Thrive Pet Healthcare
Marketing Director at Thrive Pet Healthcare since 2026. A profile highlight describes managing national and local campaigns across 300+ hospitals, from strategy through execution. Other listed roles include Senior Brand Manager at Thrive Pet Healthcare (2024–2026), Brand Manager at Thrive Pet Healthcare (2022–2024), Brand Manager at Bond Pet Foods (2020–2022) and Founder and Executive Director at Strike Magazine (2016–2022).
Jessica Shannon
LinkedInExperience: Marketing Director · Vetcor
Marketing Director at Vetcor since 2022. A profile highlight describes leading marketing support for Vetcor's 900+ veterinary practices. Other listed roles include Marketing Manager at People, Pets & Vets (2020–2022), Senior Marketing Specialist at People, Pets & Vets (2019–2020), Marketing Consultant at MUV, inc. (2018–2020) and Marketing Specialist at Skratch App (2017–2019).
Kristen Fox
LinkedInExperience: Marketing Director · MedVet
Marketing Director at MedVet since 2023. Other listed roles include Regional Marketing Director at MedVet (2020–2023), Regional Marketing Partner at MedVet (2018–2020), Marketing Strategist at Good Work Marketing, Inc. (2015–2017) and Marketing Manager at Loews Hotels & Co (2012–2015).
Matt Zaske
LinkedInExperience: Marketing Director · Veritas Veterinary Partners
Marketing Director at Veritas Veterinary Partners since 2023. A profile highlight describes driving revenue growth for 17 emergency veterinary hospitals and managing 18 hospital websites, Google ads, SEO and SEM. Other listed roles include Board Of Directors at Riverwood Athletic Club Community Association (2018–2025), Founder at RTPconnected (2008–2025), Marketing Director at MAU Workforce Solutions (2022–2023) and Digital Marketing Manager at MyComputerCareer (2020–2021).
Nadja Torling
LinkedInExperience: Vice President of Marketing · Ethos Veterinary Health
Vice President of Marketing at Ethos Veterinary Health since 2015. Other listed roles include Marketing Director at MOON - An Innovative Veterinary Collaborative (2014–2015), Practice Manager of Client Relations at Wheat Ridge Animal Hospital (2007–2014) and Assistant Manager at Lakefield Veterinary Group and Best Friends Pet Hotel (2004–2007).
Choose the right perspective
Match the person's setting to your question, since marketing general practice clinics differs from marketing emergency and specialty hospitals or selling services to veterinary practices. Check whether the relevant role is current or past, and ask what they owned directly, such as local practice marketing, brand, digital channels or client retention.
Questions to take into the conversation
- 01How do you balance a group-wide brand with the local identity of each veterinary practice?
- 02Which channels and signals best predict new client bookings and retention for a veterinary hospital?
- 03Walk me through a campaign that underperformed. What did you change, and what did you learn about pet owners?
Reaching marketing professionals in Veterinary services
How can I contact one of these marketing professionals in Veterinary services?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Community Veterinary Partners, Veterinarian Partners and Veterinary Practice Partners, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Veterinary services?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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