Payroll software
Marketing professionals in Payroll software
These ten marketing directors, product marketers and marketing managers currently hold marketing roles at companies that sell payroll and HR products. A reader can learn how payroll platforms are positioned for employers, which channels generate demand and how product launches and client marketing are run.
Professionals to explore
01—10Anja Erntgaard
LinkedInExperience: Head of Product Marketing · Paychex Europe
Head of Product Marketing at Paychex Europe since 2026. Other listed roles include Product Marketing Manager at Paychex Europe (2024–2026), Senior Digital Marketing Manager at Paychex Europe (2023–2024), Marketing Consultant at Fig & Friends (2023) and Head Of Marketing at LottieFiles (2021).
Chris Osborne
LinkedInExperience: Head of Payroll Product Marketing · HiBob
Head of Payroll Product Marketing at HiBob since 2025. A profile highlight describes HiBob as an all-in-one HR software company. Other listed roles include Sr. Director of Product Marketing at Dayforce (2021–2025), Director of Product Marketing, ERP Cloud at FinancialForce (2015–2021), Northeast Channel Sales Manager at CAVALLO (2009–2010) and Director of Business Solutions at Navint Partners (2007–2009).
Danielle Williams
LinkedInExperience: Product Marketing, Senior Lead · Paycom
Product Marketing, Senior Lead at Paycom since 2026. Her profile says she leads product positioning, go-to-market product release strategy and marketing messaging, translating software capabilities into B2B buyer value points. Other listed roles include Senior Marketing Strategist at Paycom (2024–2026), Team Leader of Automated Marketing Communications at Paycom (2023–2024), Prospect Marketing at Paycom (2020–2021) and Director of Marketing at Rose State College (2021–2023).
Ivanessa Maldonado
LinkedInExperience: Marketing Director · ADP
Marketing Director at ADP since 2024. Her profile describes her work as Director of Client Marketing for ADP's Small Business Services unit, developing lifecycle marketing strategies for client engagement, product adoption and retention. Other listed roles include Marketing Director at Roll by ADP (2021–2024), Administrative Assistant, ADP Facilities at CBRE (2009–2010), Marketing Manager, Social Media at ADP (2016–2021) and Sr. Executive Assistant, Marketing at ADP (2013–2016).
Jamie Krause
LinkedInExperience: Director Product Marketing, Paychex & Paycor · Paychex
Director Product Marketing, Paychex & Paycor at Paychex since 2025. The profile headline cites HCM + AI Platforms & Expert Solutions and GTM strategy, positioning and enablement. Also Director, Product Marketing at Paycor since 2024. Other listed roles include Principal Marketing Manager, Broker & National Partnerships at Paycor (2020–2024), Senior Manager, Demand Generation & Growth Marketing at Paycor (2018–2020) and Marketing Manager, Brand at Eli Lilly and Company (2015–2018).
Julian H. Gibson
LinkedInExperience: Manager of Marketing · Paylocity
Manager of Marketing at Paylocity since 2024. The profile describes over 16 years in marketing roles, specializing in marketing communications, content strategy, copywriting and developing AI solutions. Other listed roles include Implementation Consultant II at Paylocity (2022–2024), SaaS Marketing Manager at ClearOne Advantage (2016–2021), Senior Marketing Consultant at Blacktop Streetball Association (2007–2020) and Marketing Specialist at Knowledge Network Corporation (2005–2008).
Kayla Heineman
LinkedInExperience: Marketing Director · ADP
Marketing Director at ADP since 2025. A profile highlight mentions a temporary position managing the ABM program for enterprise companies. Other listed roles include Account-Based Marketing Director at ADP (2022–2023), Sr. Account-Based Marketing Program Manager, Enterprise at Cradlepoint, part of Ericsson (2022), Account-Based Marketing Program Manager, Enterprise at Cradlepoint, part of Ericsson (2020–2022) and Account-Based Marketing Campaign Manager at Intapp (2019–2020).
Maddy Cross
LinkedInExperience: Director of Marketing · Paylocity
Director of Marketing at Paylocity since 2022. A profile highlight says she leads Paylocity's acquisition function and owns paid media strategy and investment. Other listed roles include Director of Cross-Channel & Media Strategy at Oracle (2020–2022), Cross Channel Director at 90octane | Strategic Marketing Agency (2018–2020), Social Strategy Supervisor at 90octane | Strategic Marketing Agency (2016–2018) and Social Media Strategist at 90octane | Strategic Marketing Agency (2015–2016).
Nick Webb
LinkedInExperience: Chief Marketing Officer · CloudPay
Chief Marketing Officer at CloudPay since 2022. A profile highlight describes CloudPay as a global payroll company that provides fully managed services through a cloud-based system. Other listed roles include EMEA Marketing Director at WorldFirst (2020–2022), VP Marketing & Product Management at FLEETCOR (2017–2020), Marketing Director, Enterprise Services at Microsoft (2016–2017) and Strategy & Transformation Director at Vodafone Business (2014–2016).
Paul Milner
LinkedInExperience: Senior Director of Marketing · CloudPay
Senior Director of Marketing at CloudPay since 2024. A profile highlight describes CloudPay as a global payroll company that provides fully managed services through a cloud-based system. Other listed roles include VP Demand Generation. SymphonyAI Retail CPG at SymphonyAI (2023–2024), Director of Marketing, Demand Generation. EMEA. SymphonyAI Retail CPG at SymphonyAI (2022–2023), Senior Marketing Manager at Manhattan Associates (2020–2022) and Marketing Director at Displaydata (2016–2020).
Choose the right perspective
Match the person's role type to your question, since product marketing, demand generation and client marketing each see a different part of the buyer journey. Also consider the customer size they market to, because small business payroll and global enterprise payroll are bought in very different ways.
Questions to take into the conversation
- 01Which triggers make an employer start looking for a new payroll platform, and how does marketing find those buyers early?
- 02How do you position a payroll product against larger incumbents when buyers worry about switching risk and compliance?
- 03Which channels, such as paid media, partners, brokers or accountants, bring in the best payroll leads, and how do you measure that?
Reaching marketing professionals in Payroll software
How can I contact one of these marketing professionals in Payroll software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including Paychex Europe, HiBob and Paycom, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Payroll software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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