Payroll software
10 CMOs in Payroll Software
These ten executives hold or have held the chief marketing role at payroll software and payroll services companies, from global payroll providers to HR platforms that include payroll. A reader can learn how CMOs build and run their teams in payroll software companies.
Professionals to explore
01—10Adam Christensen
LinkedInExperience: Chief Marketing Officer · BambooHR
Chief Marketing Officer at BambooHR since November 2025; the profile describes BambooHR as an HR platform whose solutions include hiring and onboarding, HR data and reporting, and payroll and time. Former Chief Marketing Officer at Notified (2023–2025) and at AppDirect (2021–2023).
Aoife Flynn
LinkedInExperience: Chief Marketing Officer · Payslip
Chief Marketing Officer at Payslip since July 2017; the profile describes Payslip as automation and integration technology that delivers standardized global payroll management to multinational employers. Former Head Of Marketing at Ground Labs (2016–2017) and Senior Marketing Manager Sprintax at Sprintax (2013–2016).
Birgit Mueller
LinkedInExperience: Chief Marketing Officer · Paychex Europe
Chief Marketing Officer at Paychex Europe since January 2025; the profile describes Paychex Europe as an integrated HR, payroll and workforce software company that provides a modern payroll solution. Former VP, Head of Product Line Marketing ORM & Field Marketing at Sphera (2023–2024) and Vice President Marketing at riskmethods (2021–2022).
Douglas Nelson
LinkedInExperience: Chief Marketing Officer · ExtensisHR
Chief Marketing Officer at ExtensisHR since February 2025 and former SVP of Marketing there (2022–2025); the profile describes ExtensisHR as providing HR solutions for SMBs, including benefits administration, payroll, compliance and recruiting. Principal at Revenue Marketing Advisory since 2022.
Eric Glass
LinkedInExperience: EVP, Chief Marketing & Communications Officer · Dayforce
EVP, Chief Marketing & Communications Officer at Dayforce since July 2022 and former Chief Communications Officer there (2020–2022); the profile describes Dayforce as a global people platform with payroll, HR, benefits, talent and workforce management in one place. Former Vice President, Head of Global Corporate Communications at Workday (2015–2019).
Inger Østergaard Lilja
LinkedInExperience: CMO · Paychex Europe (legacy)
Former CMO at Paychex Europe (2022–2024) and Marketing Director there (2017–2022); the profile describes heading marketing and communications in a product-led SaaS organization within human capital management, HR, payroll and time. Chief Marketing Officer at YAVICA since September 2025.
Mike Vannoy
LinkedInExperience: Chief Marketing Officer · Asure Software
Chief Marketing Officer at Asure Software since August 2018. Former Co-Founder and Chief Operating & Marketing Officer at Sales Engine Media (2007–2018) and Advisory Board Member at Brus.ai (2021–2024).
Nick Webb
LinkedInExperience: Chief Marketing Officer · CloudPay
Chief Marketing Officer at CloudPay since June 2022; the profile describes CloudPay as a global payroll company that provides fully managed services through a cloud-based system. Former EMEA Marketing Director at WorldFirst (2020–2022) and VP Marketing & Product Management at FLEETCOR (2017–2020).
Samantha Orihuela
LinkedInExperience: Chief Marketing Officer · ADP
Chief Marketing Officer at ADP since February 2026; the profile describes ADP as offering online payroll and HR solutions, plus tax, compliance and benefit administration. Former Vice President Client Experience & Marketing Communications at ADP (2017–2019) and Senior Director, Brand and Campaigns at Paylocity (2023–2024).
Stuart Lightsey
LinkedInExperience: Chief Marketing Officer · US Payroll Corporation
Chief Marketing Officer at US Payroll Corporation since April 2018; the profile describes US Payroll Corporation as a financial services company that provides payroll and HR solutions for small businesses.
Choose the right perspective
Match the person's company to your market, since marketing global payroll to multinational employers differs from selling payroll and HR tools to small businesses. Also consider whether you need someone who marketed a payroll specialist or a broader HR platform where payroll is one part of the offer.
Questions to take into the conversation
- 01How do you market a payroll product when buyers treat switching providers as a risk to getting employees paid?
- 02Do you aim your marketing at HR leaders, finance leaders or both, and how does the message differ?
- 03How do you split the marketing budget between winning new customers and selling more modules to existing ones?
Reaching CMOs in Payroll Software
How can I contact one of these CMOs in Payroll Software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including BambooHR, Payslip and Paychex Europe, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Payroll Software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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