Diagnostics
10 CMOs in Diagnostics
These ten executives hold or have held the chief marketing officer title at diagnostics companies, including diagnostic laboratories and genetic testing companies. A reader can learn how chief marketing officers build and run their teams in diagnostics companies.
Professionals to explore
01—10Aaron Li
LinkedInExperience: Chief Marketing Officer · Masschip
Chief Marketing Officer at Masschip since July 2022, a C-level marketing role the profile ties to microfluidic POCT devices and chips. Aaron Li's profile also lists Diagnostic Lab Liaison, GLT Great China at Diaceutics PLC (2019–2022), Chief Operating Officer at Jinan Hongyuan Biotech / Prophet Genomics (2017–2019) and Regional Manager at Amoy Diagnostics (2011–2016).
Adriana Herrera
LinkedInExperience: Chief Marketing Officer · REVEAL GENOMICS
Chief Marketing Officer at REVEAL GENOMICS since September 2020; the profile says the company aims to develop tests that use the full power of complete genetic and clinical information. Adriana Herrera's profile also lists Managing Partner at Hann & Bärr (2018–2022) and Communications Director at SOLTI #cancerresearch (2010–2016).
Arlene Silvergleid Bumb
LinkedInExperience: Chief Marketing Officer · CYduct Diagnostics
Chief Marketing Officer at CYduct Diagnostics since June 2023; the profile describes CYduct Diagnostics as a medical equipment manufacturing company founded in 2020. It also lists President at Silvergleid & Associates since 1990, Head Of Marketing at Makani Science (2019–2025) and Marketing Consultant at SciKare since 2019.
Brian Wright
LinkedInExperience: Chief Marketing Officer · Pillar Biosciences Incorporated
Chief Marketing Officer at Pillar Biosciences Incorporated since July 2022; the profile cites 20 years in oncology precision medicine and NGS, with a background spanning both LDT and IVD. Brian Wright's profile also lists Head of Alliance Management & Corporate Development at Invitae (2021–2022) and Director of Corporate Development at ArcherDX, Inc. (2019–2020).
Christie Otis
LinkedInExperience: Chief Marketing Officer · Immucor, Inc.
Former Chief Marketing Officer at Immucor, Inc. (2020–2023), after serving there as Vice President, Global Marketing (2019–2020); the profile describes a marketing professional skilled in in-vitro diagnostics, market research and product launch. It also lists Vice President, Worldwide Marketing and Service, Transfusion and Transplant at Werfen (2023–2026).
Christopher Hansen
LinkedInExperience: Co-Founder Partner & Chief Marketing Officer · Genesis Reference Laboratories
Co-Founder Partner & Chief Marketing Officer at Genesis Reference Laboratories since March 2018. The profile says Christopher Hansen co-founded the business in 2018 by acquiring a bankrupt diagnostics laboratory and rebuilding it into a $100M+ multi-state business in three years, competing against Quest Diagnostics and LabCorp, with consultative B2B sales as a main strength.
Denise Norwood
LinkedInExperience: Chief Marketing Officer · Arkana Laboratories
Chief Marketing Officer at Arkana Laboratories since July 2019, after serving there as Director of Sales & Marketing (2003–2019). The profile describes Arkana Laboratories as a center for esoteric pathology that interprets the largest number of renal biopsies in the U.S., at more than 23,000 a year.
Jaime LaMontagne
LinkedInExperience: Chief Marketing Officer · Astrin Biosciences
Chief Marketing Officer at Astrin Biosciences since July 2025, with a headline about advancing early cancer detection and expanding access to breast cancer screening, and a summary citing CMO work in the MedTech and Diagnostics industries. The profile also lists Chief Marketing Officer at Exact Sciences (2023–2025) and Vice President II, Global Marketing & Medical Education at Medtronic (2023).
Susan Bailey
LinkedInExperience: Chief Marketing Officer · ADx Health
Former Chief Marketing Officer at ADx Health (2021–2023), a C-level marketing role at a company the profile says provides genetic testing products to make better healthcare decisions. Susan Bailey has been Principal at Circumference Consulting since 2017, and the profile also lists Marketing Director, Sequencing Panels & Biomarkers at Exact Sciences (2021) and Chief Operating Officer at Applied Diagnostics Inc (2014–2017).
Susan Golightly
LinkedInExperience: Chief Marketing Officer · Indigo BioAutomation
Chief Marketing Officer at Indigo BioAutomation since September 2024; the profile describes Indigo BioAutomation as a medical and diagnostic laboratories company that builds collaborative tools to transform lab operations. Susan Golightly's profile also lists Fractional CMO, Strategy Consulting at CODEI (2013–2024) and Director of Marketing (CMO) at Hoosier Lottery (2007–2012).
Choose the right perspective
Match the person's company type to yours, since marketing a laboratory testing service differs from selling an instrument or test kit to laboratories. Check each person's dates and other roles listed so the experience you rely on fits your stage and decision.
Questions to take into the conversation
- 01How do you build clinician adoption for a new diagnostic test before broad reimbursement is in place?
- 02How do you split marketing effort between ordering physicians, laboratory customers and patients?
- 03Which launch metrics do you track in the first year of a new test, and how do you report them?
Reaching CMOs in Diagnostics
How can I contact one of these CMOs in Diagnostics?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Masschip, REVEAL GENOMICS and CYduct Diagnostics, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Diagnostics?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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