Diagnostics
Marketing professionals in Diagnostics
These ten marketing leaders have held marketing roles for diagnostic products, at diagnostics companies or in the diagnostics divisions and portfolios of healthcare companies. A reader can ask them how new tests and systems are launched, how laboratories and clinicians are persuaded to adopt them, and which evidence moves a purchase decision.
Professionals to explore
01—10Audrey Estampes-Barthelemie
LinkedInExperience: International Marketing Director - Diagnostics · Hologic, Inc.
International Marketing Director - Diagnostics at Hologic, Inc. since 2022. Her profile lists specialties including molecular diagnostics, in vitro diagnostics, PCR and hospital laboratories. Other listed roles include Senior Product Marketing Manager, EMEAC at Hologic, Inc. (2021–2023), Marketing Manager France at Hologic, Inc. (2019–2020), Global Marketing Manager in Molecular Diagnostics at ELITechGroup - A Bruker Company (2016–2019) and Global Produt Manager in Molecular Diagnostics at ELITechGroup - A Bruker Company (2013–2016).
Eeva Slattery
LinkedInExperience: Head of Global Marketing, Atellica Systems Portfolio · Siemens Healthineers
Head of Global Marketing, Atellica Systems Portfolio at Siemens Healthineers since 2024. A profile highlight describes the role as head of global marketing for one of the company’s highest-revenue diagnostics portfolios. Other listed roles include Head of Upstream Marketing & Partner Development at Canon Healthcare USA, Inc. (2023–2024), Medical Diagnostics and Life Sciences Consultant at Independent (2023), Director, Global Product & Portfolio Strategy, Hematology at Abbott (2022–2023) and Marketing Director, Global Product & Portfolio Management, Hematology at Abbott (2019–2022).
Erich Heise
LinkedInExperience: Director of Marketing · Cleveland Diagnostics
Director of Marketing at Cleveland Diagnostics since 2025. His profile describes over a decade leading marketing and business development for early-stage biotech and diagnostics companies. Also Advisor at OcuSciences since 2021. Other listed roles include Associate Director, Marketing at Cleveland Diagnostics (2022–2025), Senior Manager, Marketing at Cleveland Diagnostics (2016–2022) and Director of Marketing And Business Development at OcuSciences (2014–2021).
Filomena Lamsis
LinkedInExperience: Director of Marketing Molecular Diagnostics · Abbott
Director of Marketing Molecular Diagnostics at Abbott since 2024. Her profile headline reads Director of Marketing, Asia Pacific, Molecular Diagnostics Division, Abbott. Also Director of Marketing Cardiology - Asia Pacific at Abbott since 2017 and Director of Marketing Cardiology - Asia Pacific at Alere Inc. since 2014. Other listed roles include Clinical Cardiovascular Renal Manager Asia Pacific at Alere Inc. (2011–2014) and Product Manager-Cardiology (AUNZPI) at Alere Inc. (2008–2010).
Hilary Graham, PhD, MA
LinkedInExperience: Senior Director, Product Marketing Management, Bio-Techne Diagnostics Division · Bio-Techne
Senior Director, Product Marketing Management, Bio-Techne Diagnostics Division at Bio-Techne since 2024. Her profile headline reads Marketing Executive & Diagnostics Innovator. Other listed roles include Director, Product Marketing Management, Molecular Diagnostics Division at Bio-Techne (2022–2024), Director, Product Marketing Management at Asuragen, a Bio-Techne Brand (2021–2022), Vice President, Marketing and Product Management at Asuragen (2020–2021) and Director, Scientific Marketing and Applications at Luminex (2018–2020).
Lisa Dagnatchew
LinkedInExperience: Director of Marketing, US Region Lead Non-Acute Care Settings (POC Diagnostics) · BD
Former Director of Marketing, US Region Lead Non-Acute Care Settings (POC Diagnostics) at BD (2023–2025). Her profile headline cites global diagnostics and medical device expertise and launch excellence. Also Senior Director, Global Product Marketing - Molecular Panels at bioMérieux since 2026. Other listed roles include Global Marketing Director Specimen Acquisition & Director, Solution Integration at BD (2021–2023), Associate Director, Global Marketing - Molecular Diagnostics at BD (2019–2021) and Senior Global Marketing Manager Molecular Diagnostics at BD (2018–2019).
Mark Torowus
LinkedInExperience: Director of Clinical & Medical Marketing · Cleveland Diagnostics
Director of Clinical & Medical Marketing at Cleveland Diagnostics since 2025. His profile headline lists Oncology Diagnostic Assays and Digital Pathology among his areas. Other listed roles include Director of Commercial Development at Accelerate Diagnostics (2023–2025), Breast Care Sales Specialist at Johnson & Johnson MedTech (2007–2008), Regional Business Director - Oncology Sales at BioReference (2004–2007) and Sr. International Product Manager at Ventana Medical Systems (2012–2023).
Megan McCutcheon
LinkedInExperience: Senior Director of Global Product Marketing · Lumos Diagnostics
Former Senior Director of Global Product Marketing at Lumos Diagnostics (2021–2022). Her profile cites IVD product management and strategic marketing and knowledge of the infectious disease testing market. Also Senior Director of Marketing at ALCOR Scientific since 2025. Other listed roles include Director of Marketing at ALCOR Scientific (2023–2025), Marketing Consultant at ALCOR Scientific (2022–2023) and Senior Global Manager COVID at OraSure Technologies, Inc. (2020–2021).
Shreya Krishnamurthy
LinkedInExperience: Marketing Director · OraSure Technologies, Inc.
Marketing Director at OraSure Technologies, Inc. since 2023. Her profile describes strategic marketing for clinical diagnostics and life sciences research, including product, segment and application marketing. Other listed roles include Assoc. Director, Product Management at Thermo Fisher Scientific (2021–2026), Assoc. Director, Global Market Development at Thermo Fisher Scientific (2014–2022), Global Market Category Manager at DuPont (2013–2014) and Global Market Development Leader at DuPont (2011–2013).
Vanessa Bach
LinkedInExperience: Global Marketing Director, Diagnostics · Revvity
Global Marketing Director, Diagnostics at Revvity since 2023. Other listed roles include Director Strategic Marketing, Diagnostics at PerkinElmer (2022–2023), Director of Global Strategic Marketing, Reproductive Health at PerkinElmer (2019–2023), Global Marketing Manager Maternal & Fetal Health at PerkinElmer (2016–2019) and Marketing Manager Europe Perioperative Care at GE HealthCare (2014–2016).
Choose the right perspective
Match the person's product type and customer to your question, since marketing a laboratory analyzer, a molecular test panel and a point-of-care test involve different buyers and adoption hurdles. Check whether the relevant role is current or past and whether it was regional, national or global in scope.
Questions to take into the conversation
- 01How do you build the clinical evidence and messaging that persuade laboratories and clinicians to adopt a new diagnostic test?
- 02What role do reimbursement, clinical guidelines and laboratory workflow play in how quickly a diagnostic product is adopted?
- 03Walk me through a diagnostic launch that went slower than planned. What was the main barrier and what did you change?
Reaching marketing professionals in Diagnostics
How can I contact one of these marketing professionals in Diagnostics?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 9 companies, including Hologic, Inc.; Siemens Healthineers and Cleveland Diagnostics, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Diagnostics?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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