Accounting software
10 VPs of Sales in Accounting Software
These ten executives lead sales as vice presidents at accounting software companies, including cloud accounting and ERP providers. A reader can learn how VPs of sales build and run their teams in accounting software companies.
Professionals to explore
01—10Brad Kallaway
LinkedInExperience: Regional Vice President of Sales at Sage Intacct · Sage
Regional Vice President of Sales at Sage Intacct since 2024, leading SMB and Mid-Market teams spanning the Western US according to the profile, which describes Sage Intacct as accounting and financial management software built by financial professionals for financial professionals. Former Mid Market Account Executive at Sage (2022–2023) and VP of Sales at Ocelot (2020–2022).
Bruce Abrams
LinkedInExperience: Vice President, Sales · Aiwyn
Vice President, Sales at Aiwyn since 2021; the profile describes improving cash flow for CPA Firms through Intelligence-Based Billing and lists specialties in integrated technology solutions for tax and accounting. Former Senior Director, National Accounts at XCM Solutions, LLC (2013–2021), and Division Sales Manager at Wolters Kluwer Tax & Accounting US (2012–2013).
Chris Norfolk
LinkedInExperience: VP of Sales · NetSuite
VP of Sales at NetSuite since 2015; the profile headline reads VP of Sales at Oracle NetSuite, and the profile describes NetSuite as an integrated cloud business software suite including business accounting, ERP, CRM and ecommerce software. Former Regional Manager - New Business at Claranet (2014–2015) and Sales Director - APS Small Business Enterprise at IRIS Software Group (2009–2010).
David Klecel
LinkedInExperience: VP Sales - TPE, PME & Experts comptables - Southern Europe · Sage
VP Sales - TPE, PME & Experts comptables - Southern Europe at Sage since 2025, and former VP Sales - Small & Accountant Southern Europe (2024–2025), VP Commercial Operations Southern Europe (2023–2024) and Business executive, Director Business development & Innovation (2022–2023) at Sage; the profile lists Sage as a software development company.
George Ferko
LinkedInExperience: Vice President of Sales · Xero
Vice President of Sales at Xero since 2026; the profile describes Xero as an online accounting software for small businesses that connects businesses to their bank. Former Director of Supplier Growth at BILL (2024–2026), and Sr. Manager Head of US Enterprise Mid-Market Sales (2023–2024) and Sr. Manager US Core Market Sales (2021–2023) at PayPal.
Melanie Spillman
LinkedInExperience: Vice President of Sales, US Medium Business · Sage
Vice President of Sales, US Medium Business at Sage since 2025, and former Vice President, Small Segment Sales & Specialty Solutions at Sage (2023–2025); the profile describes leading the U.S. Direct Medium Business team and describes Sage as a business management software and solutions provider that offers cloud solutions. Former Strategic Sales Director, South at Celonis (2021–2023) and Vice President, Enterprise Sales for Financial Services at SAP Concur (2020–2021).
Melissa Steffen
LinkedInExperience: Vice President of Sales · Intuit
Vice President of Sales at Intuit since 2024; the profile describes Intuit as providing financial confidence products and solutions for accountants and educators, with products including quickbooks, turbotax, credit karma and mailchimp. Former General Manager, Corporate Tax and Trade at Thomson Reuters (2023–2024), and Senior Vice President l Financial Services AMER & LATAM Region l Tableau, a Salesforce Company at Salesforce (2022–2023).
Nikola McNicol-Kenney
LinkedInExperience: VP of Sales · Sage
VP of Sales at Sage since 2022; the profile describes Sage as a business management software provider offering cloud solutions for financials, operations, HR, payroll and planning. Former VP Sales and Success Transformation (2020–2022), VP Small Business & Accountants (2019–2020) and VP Small Business Sales (2018–2019) at Sage, and Sales Director at M247UK (2017–2018).
Patrick Donahue
LinkedInExperience: Vice President of Global Sales · Accounting Seed
Vice President of Global Sales at Accounting Seed since 2025, responsible for leading Accounting Seed's world-wide Direct Sales and Partner Sales including strategy, go-to-market execution and partnerships, according to the profile. Former Chief Sales Officer (CSO) at Wellspring Worldwide (2023–2024) and Chief Revenue Officer at Panopta (Sold to Fortinet, LLC) (2020–2021).
Valerie Silvani
LinkedInExperience: Vice President of Sales and Marketing · Gravity Software
Vice President of Sales and Marketing at Gravity Software since 2014; the profile headline cites Multi-Entity Accounting and QuickBooks & Dynamics GP Replacement, and the profile describes helping growing organizations modernize financial operations through cloud accounting and multi-entity financial management. The profile cites over 30 years in sales and marketing and 25 years in the software industry.
Choose the right perspective
Match the person to your buyer, since selling to small businesses, to mid-market finance teams and to CPA firms calls for different motions, partners and sales cycles. Favor someone whose company size and channel mix, direct or through accountants and partners, resemble yours.
Questions to take into the conversation
- 01How do you structure a sales team that sells both directly to businesses and through accountants and partners?
- 02What changes in your sales motion when moving from small businesses to mid-market finance teams?
- 03How do you shorten the evaluation cycle when buyers must migrate their accounting data and processes?
Reaching VPs of Sales in Accounting Software
How can I contact one of these VPs of Sales in Accounting Software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including Sage, Aiwyn and NetSuite, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach VPs of Sales in Accounting Software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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