Sporting goods
Sales professionals in Sporting goods
These ten professionals have held sales and business development roles at sporting goods companies. A reader can learn how sporting goods are sold through retail, wholesale and team channels, and how large customer accounts are planned and managed.
Professionals to explore
01—10Anna-Lena Müller
LinkedInExperience: Director Sales 11teamsports · adidas
Director Sales 11teamsports at adidas since 2025. For the Greater China project office role, highlights describe leading a transformation project covering price and promotion, demand planning and allocation. Other listed roles include Director Project Office, Greater China at adidas (2024–2025), Director Channel Projects, Business Development Asia Pacific at adidas (2021–2023), Senior Manager Corporate Strategy, CEO Office at adidas (2020–2021) and Manager Corporate Strategy, CEO Office at adidas (2019–2020).
Jerker Nyman
LinkedInExperience: Chief Sales Officer (CSO) · Ashe Sports AB
Chief Sales Officer (CSO) at Ashe Sports AB since 2026. Highlights describe experience in the sporting goods industry and responsibility for all sales to resellers in the Scandinavian market across the group's brands. Other listed roles include Area Manager at Rossignol Group (2016–2025), Managing Director Scandinavia at Rossignol Group (2016–2025), Sales - Buying - Leadership at Rossignol Group (2025–2026) and acting Head of Selected Brands at Stadium (2015–2016).
Keith Boudreau
LinkedInExperience: Vice President of Team Sales · Arocam Sports
Former Vice President of Team Sales at Arocam Sports (2017–2025). The profile summary describes helping build and grow a team sports and institutional apparel business in the United States. Also Director of Team Sales - USA at Unisport A/S since 2005. Other listed roles include Director of Sales at Unisport Soccer (2011–2016) and Senior Sales Representative Account Manager at Unisport Soccer (2005–2011).
Kevin Olkowski
LinkedInExperience: Senior Director of Sales - Dick's Sporting Goods · Under Armour
Former Senior Director of Sales - Dick's Sporting Goods at Under Armour (2015–2018). Highlights place the current adidas role in the sales department. Also Sr Director - Dicks Sporting Goods at adidas since 2025. Other listed roles include EVP US Sales at Liz Fashion Industry Ltd. (2023–2025), Sr. Director, DSG Sales & Marketing at The North Face (2018–2023) and Senior Director of Sales - Key Accounts at Under Armour (2013–2015).
Kyle Bowman
LinkedInExperience: Sales Director · Nike
Sales Director at Nike since 2025. Highlights describe work on the go-to-market plan to expand Anta into new geographies. Other listed roles include Head of Wholesale & DTC at Anta (2025), Sales Director at Anta (2023–2025), North America Strategy at Nike (2020–2023) and North America Sales Director- Running at Nike (2020).
Matt Bickham
LinkedInExperience: Commercial Sales Director · CHARLY USA
Commercial Sales Director at CHARLY USA since 2022. The profile headline covers sporting goods, athletic footwear and team sports, with a focus on strategic partnerships and national accounts. Other listed roles include Senior National Key Account Manager at Herschel Supply Company (2019–2021), National Key Account Manager at PUMA Group (2004–2019), Key Account Manager at Skechers (1999–2003) and Key Account Manager at BIRKENSTOCK (1996–1999).
Nishchay Mahal
LinkedInExperience: Business Development Manager · Decathlon Sports India
Former Business Development Manager at Decathlon Sports India (2013–2025). Highlights describe leading the sales function at Adventra Sports in the current Vice President role. Also Vice President at Adventra Sports Pvt Ltd since 2025. Other listed roles include B2B Process leader at Decathlon for Organizations (2024–2025) and Market place Leader at Decathlon Sports India (2022–2024).
Paul Brunelle
LinkedInExperience: Senior Vice President of Sales · BSN SPORTS
Senior Vice President of Sales at BSN SPORTS since 2026. The profile summary describes a career in the sporting goods industry, with a focus on building teams, developing leaders and customer relationships. Other listed roles include Vice President of Sales at BSN SPORTS (2016–2025), Senior Director of Sales, Central Region at Lids (2011–2016), Director of LIDS U at Lids (2008–2011) and National Sales at Impact Sports (2006–2008).
Paul Freysoldt
LinkedInExperience: Sales Director Chrissports Europe · CHRIS sports AG
Sales Director Chrissports Europe at CHRIS sports AG since 2025. The profile headline lists Clarks, Allbirds, Keen, Mountain Hardwear and OOfos alongside the CHRIS sports AG role. Also Trainer at Sailing Circle- RYA Trainingcenter since 2016. Other listed roles include Head of Sales AT at CHRIS sports AG (2021–2025), Key-Account-Manager at Columbia Sportswear Company (2012–2021) and Trainer at Fun Factory (2011–2017).
Paul Homcy
LinkedInExperience: Director of Sales, Sporting Goods · EastPoint Sports
Former Director of Sales, Sporting Goods at EastPoint Sports (2019–2022). The profile summary describes sales work within the sporting goods industry, including growing the top line and improving margins. Other listed roles include Vice President Of Business Development at Kent International Inc. (2022–2025), Director, Business Development at Sprigs Wear (2017–2019), Director, Regional Sales at MISSION (2014–2017) and National Account Manager at EB Brands (2011–2014).
Choose the right perspective
Match the person's channel and product category to your decision, since selling footwear to national retailers, equipment to specialty stores or uniforms to teams works differently. Check whether their relevant role is current or past and which market it covered.
Questions to take into the conversation
- 01How did you plan a season's sell-in with a major retail account?
- 02What did you do when a retailer cut orders or asked for more margin support?
- 03How did you decide which new markets or channels were worth entering?
Reaching sales professionals in Sporting goods
How can I contact one of these sales professionals in Sporting goods?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including adidas, Ashe Sports AB and Arocam Sports, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach sales professionals in Sporting goods?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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