Sporting goods
10 CHROs in Sporting Goods
These ten executives hold or have held the top HR title, such as chief human resources officer or chief people and culture officer, at sporting goods and outdoor companies. A reader can learn how CHROs lead people teams in sporting goods companies.
Professionals to explore
01—10Amy Stern
LinkedInExperience: Chief Human Resources Officer · Kent Outdoors
Chief Human Resources Officer at Kent Outdoors since March 2025; the profile describes Kent Outdoors as aiming to redefine the outdoor industry with its products. Former SVP, People Experience at Kent Outdoors (2023–2025), SVP, Human Resources at Big Lots (2021–2023) and SVP, Human Resources at American Eagle Outfitters Inc. (2019–2021).
Belinda Deery
LinkedInExperience: Chief Human Resources Officer · Pentland Brands
Former Chief Human Resources Officer at Pentland Brands (2022–2026), with executive responsibility for people, organisation and culture across Pentland's international portfolio of sports and lifestyle brands, partnering with the CEO, Board and owners. Chief People Officer at Clarks (2011–2020) and HR Director at New Look (2006–2011).
Charline Berry
LinkedInExperience: Global Chief People & Culture Officer · Specialized Bicycle Components
Global Chief People & Culture Officer at Specialized Bicycle Components since January 2023. Former Chief Human Resources Officer Europe Sector at PepsiCo (2021–2023), VP HR Europe Global Functions at PepsiCo (2020–2021) and SVP HR Global Supply Chain & Procurement & Wella company divestiture at Coty (2018–2020). The profile cites a focus on transformation and talent development.
Danielle Boyd
LinkedInExperience: Chief Human Resources Officer · Rather Outdoors
Chief Human Resources Officer at Rather Outdoors since November 2020; the profile describes Rather Outdoors as a sporting goods company. Former Senior Vice President Human Resources at Fresh Thyme Market (2014–2020), Vice President Human Resources at Teavana (2012–2014) and Vice President Human Resources at Sunflower Farmers Market (2008–2012).
Evonne Delaney
LinkedInExperience: Chief Human Resources Officer · YETI
Chief Human Resources Officer at YETI since August 2022, where the profile says the role leads all human capital initiatives for a public, global outdoor brand. Former Vice President, Total Rewards, Talent Ops & Systems at YETI (2021–2022) and, at Capri Holdings Limited, Vice President, Global Total Rewards & Workday (2018–2021) and Senior Director, Global Total Rewards & USA HR Operations (2016–2018).
Geoff Watts
LinkedInExperience: Chief People & Culture Officer, Wilson Sporting Goods · Wilson Sporting Goods Co.
Chief People & Culture Officer, Wilson Sporting Goods since April 2020, a role listed under both Wilson Sporting Goods Co. and Amer Sports. Other Amer Sports roles: Regional HR Director - Head of HR for Asia Pacific Region (2018–2020), Senior Manager, People & Culture, Arc'teryx Equipment (2015–2018) and Manager, People & Culture, Arc'teryx Equipment (2013–2015).
Julianna Akuamoah (She/Her)
LinkedInExperience: Chief People Officer · NOBULL
Chief People Officer at NOBULL since August 2022; the profile describes NOBULL as a sporting goods manufacturing company making footwear and apparel. Former Chief Talent Officer at Arnold Worldwide (2020–2022) and at Havas Media Network (2020–2021), SVP, Human Resources at Arnold Worldwide (2019–2020) and SVP, Diversity and Talent Management at Hill Holliday (2018–2019).
Sebastian Lund
LinkedInExperience: Chief Human Resources Officer · Amer Sports
Chief Human Resources Officer at Amer Sports since 2016; the headline names Amer Sports Inc. (NYSE) and the profile calls it a global multibrand portfolio company. At Procter & Gamble the listed roles are Global HR Leader - Corporate Productivity & Organization Transformation (2013–2015), Global HR Leader - Beauty & Grooming Group (2010–2013), HR Leader Europe - Beauty & Grooming Group (2005–2010) and HR Leader - Nordic Markets (2000–2005).
Theresita Richard
LinkedInExperience: Chief People & Culture Officer · Patagonia
Chief People & Culture Officer at Patagonia since April 2023, with the title Chief People & Culture Officer Global Head of Justice & Belonging since October 2024; the profile describes Patagonia as an outdoor clothing and gear company. Former Managing Vice President - Head of Global Diversity, Inclusion & Belonging (2022–2023) and Vice President - Human Resources (2021–2022) at Capital One.
Ursula Ollmaier
LinkedInExperience: Chief HR Officer · Mammut Sports Group AG
Chief HR Officer at Mammut Sports Group AG since November 2021, a role the profile tags as Human Resources at C-Level. At the same company: Head of People & Culture (2021), Head of Strategic Planning (2020–2021) and Global Category Manager (2016–2020). Merchandise Manager at Charles Vögele Trading AG (2014–2016).
Choose the right perspective
Match the business model to yours, since a multibrand group, a single equipment brand and a footwear and apparel brand face different people questions. If your question concerns a specific area such as total rewards or talent management, favor someone whose other listed titles name that area.
Questions to take into the conversation
- 01How do you organize HR across brands, regions and functions in a sporting goods business, and what stays central?
- 02What did you change first when you took over HR at a sporting goods or outdoor company, and why?
- 03How do you attract and keep product, design and commercial talent against larger consumer brands?
Reaching CHROs in Sporting Goods
How can I contact one of these CHROs in Sporting Goods?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Kent Outdoors, Pentland Brands and Specialized Bicycle Components, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CHROs in Sporting Goods?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal