Accounting software
Product professionals in Accounting software
These ten product leaders hold or have held product management roles at accounting software companies. A reader can learn how these teams decide what to build for accountants and small businesses, and how they get new accounting features adopted.
Professionals to explore
01—10Adil Hafiz
LinkedInExperience: Director of Product Management · Docyt
Director of Product Management at Docyt since 2024. The profile describes building B2B SaaS products mostly for professional services and accounting, focused on AI-powered automation of financial workflows for businesses and accountants. Other listed roles include Product Lead at Docyt (2024), Senior Product Manager at Docyt (2022–2024), Product Manager at BQE Software (2021–2022) and Product Owner at BQE Software (2018–2021).
Chris Vernon
LinkedInExperience: VP, Product Management · BQE Software
VP, Product Management at BQE Software since 2025. The profile describes BQE CORE as an all-in-one accounting and invoicing software. Other listed roles include Director, Product Management at BQE Software (2023–2025), VP, Product at AIA Contract Documents (ACD) (2022–2023), Sr. Manager, Product Management at Oracle (2020–2022) and Manager, Product Design at Oracle (2019–2020).
Georgina Timothy
LinkedInExperience: Director of Product Management · Sage
Director of Product Management at Sage since 2020. The profile describes product management for Sage One Start and Accounting across markets including the UK and Ireland. Other listed roles include Interim Director of Product Management, Accountants Native Cloud at Sage (2019–2020), Product Manager, Sage One Accounting at Sage (2017–2019), Product Manager, Partners, Sage One at Sage (2015–2017) and Online Commercial Development Manager at Sage (2014–2015).
Kanagamanikandan Sellamuthu
LinkedInExperience: Product Head, Zoho Books · Zoho
Product Head, Zoho Books at Zoho since 2024. The profile lists hands-on experience with online accounting, invoicing, subscriptions and expense solutions. Also Product Development Manager at Zoho since 2020. Other listed roles include Technical Lead at Zoho (2015–2020) and Member Technical Staff at Zoho (2011–2015).
Karla Uribe
LinkedInExperience: Director of Product Management - QuickBooks Accountant Segment · Intuit
Director of Product Management - QuickBooks Accountant Segment at Intuit since 2023. The profile describes Intuit as a software development company that provides financial confidence products and solutions for accountants and educators.
Lisa Ewens
LinkedInExperience: Senior Vice President, Small Business Product · Sage
Senior Vice President, Small Business Product at Sage since 2025. The profile describes driving the transformation of small business accounting with Sage Copilot and agentic experiences. Other listed roles include Senior Vice President, Experience Platform at Sage (2021–2025), Vice President Product - Accountants at Sage (2019–2021), Vice President Product Management - Sage Business Cloud Accounting at Sage (2017–2019) and Director of Product Management, Sage One at Sage (2016–2017).
Mark Blundell
LinkedInExperience: Head of Product · Xero
Former Head of Product at Xero (2022–2025). The profile describes domain expertise in ledgers, accounting and reporting, as well as inventory systems. Also Head of Product at Usable since 2026. Other listed roles include Product Manager at Xero (2017–2022), Product Owner at Xero (2012–2017) and Business Analyst at Xero (2008–2012).
Mary Balmer
LinkedInExperience: VP of Product · Accounting Seed
VP of Product at Accounting Seed since 2024. The profile headline describes AI-driven accounting and ERP software, and the profile describes a background in accounting and software development. Other listed roles include Senior Solution Consultant - ERP at FinancialForce (2020–2021), Director of Product Management at Accounting Seed (2021–2024), Product Consultant at Accounting Seed (2019–2020) and Practice Director - Accounting Solutions at Prodigy (2016–2019).
Neha Ruikar
LinkedInExperience: Director of Product Management · Xero
Director of Product Management at Xero since 2025. The profile describes leading teams across areas including identity authentication and login, and authorization and access. Other listed roles include Group Product Manager at Paxos (2023–2025), Staff Group Product Manager at Twitter (2021–2023), Senior Product Manager, Machine Learning & AI at NextRoll (2019–2021) and Sr. Technical PM - Data Science & Analytics at Credit Sesame (2018–2019).
Rob Millen
LinkedInExperience: Senior Manager of Product Management (Global Accountancy) · IRIS Software Group
Senior Manager of Product Management (Global Accountancy) at IRIS Software Group since 2026. The profile describes IRIS Software Group as a provider of business software for tasks such as accountancy, payroll and HR. Other listed roles include Head of Product Management at Engager.app (2026), Product Director at TaxCalc (2026), Senior Product Manager at IRIS Software Group (2022–2026) and Product Manager for IRIS Elements at IRIS Software Group (2020–2022).
Choose the right perspective
Match the person's product area, such as products for accounting firms, small business bookkeeping or a platform capability, to the decision you face. Check whether their accounting software role is current or past before asking about today's market.
Questions to take into the conversation
- 01How did you decide which accounting workflow to automate first, and what evidence convinced you?
- 02Walk me through a feature that accountants resisted adopting. What did you change to win them over?
- 03How do you balance requests from accounting firms against the needs of small business owners on the same product?
Reaching product professionals in Accounting software
How can I contact one of these product professionals in Accounting software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including Docyt, BQE Software and Sage, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach product professionals in Accounting software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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