HR technology
Marketing professionals in HR technology
These ten marketing leaders work or have worked at HR and workforce software companies, including UKG, Workday, Dayforce, Rippling and BambooHR. A reader can learn how HR technology vendors position products, run campaigns and reach HR and payroll buyers.
Professionals to explore
01—10Anna Swayne
LinkedInExperience: Head of Customer Marketing · BambooHR
Head of Customer Marketing at BambooHR from 2021 to 2024 and Senior Product Marketing Manager at BambooHR from 2018 to 2021. Current listed roles are Customer Marketing Director at OrgChart and Independent Marketing Consultant (both since 2026), and Director of Product and Customer Marketing at Nava Benefits is listed for 2024 to 2026. A highlight describes 15+ years of SaaS marketing across the customer lifecycle.
Jayson Saba
LinkedInExperience: Vice President, Portfolio Marketing · UKG
Vice President, Portfolio Marketing at UKG from 2023 to 2025 and Senior Director, Product Marketing at UKG from 2020 to 2022. The current listed role is SVP, Head of Global Marketing at Harri (since 2025). A highlight describes a human capital management (HCM) technology executive with experience in product marketing, analyst relations and sales enablement.
Kim Herman
LinkedInExperience: VP of Marketing, HR Solutions · Mitratech
VP of Marketing, HR Solutions at Mitratech since 2025, with a Director of Marketing - HRC row at Mitratech from 2024 also listed as current; a highlight lists Mitratech as a Software Development company. Other listed roles include Marketing Director at ProLiant (2020–2024), Marketing Director at EmphasisHR (2020) and Marketing Consultant at TalentUnify (2019–2020).
Larisa Sandu Mills, MBA
LinkedInExperience: Principal, Partner Marketing Manager · Workday
Principal, Partner Marketing Manager at Workday since 2025 and Sr. Global Campaigns Manager - Customer Base at Workday from 2021 to 2025. Other listed roles include Head of Customer Marketing & Advocacy at Workday Peakon Employee Voice (2021) and Customer Marketing Manager at OneLogin by One Identity (2018–2021). A highlight mentions supporting pipeline growth, driving demand and building campaign frameworks.
Lily Sassoon
LinkedInExperience: Director, Core HR Marketing & Content · Rippling
Director, Core HR Marketing & Content at Rippling since 2026 and Director, Core HR Product Marketing at Rippling from 2025 to 2026. Other listed Rippling roles are Product GTM Lead (2024–2025) and Business Operations Manager (2023–2024), and the profile headline reads GTM at Rippling. Another listed role is Partner at Green Meadow Ventures (2020–2023).
Mark Jackson
LinkedInExperience: Director of Marketing and Branding HR Applicant Tracking (ATS) & Training Management Software · Visibility Software | HR Consulting & HR Platforms
Director of Marketing and Branding HR Applicant Tracking (ATS) & Training Management Software at Visibility Software since 2015. The profile headline lists market strategy, positioning and go-to-market leadership in B2B SaaS & HR Technology. Other listed roles include Marketing Strategy Consultant (freelance, since 2018) and Marketing Manager & Organizational Development at DTI Integrated Business Solutions (2006–2014).
Meghan Setzer
LinkedInExperience: GVP, Global Awareness & Growth Marketing · UKG
GVP, Global Awareness & Growth Marketing at UKG since 2025. A highlight describes UKG as a cloud provider of HR, payroll and workforce management solutions and says the role leads UKG's brand awareness initiatives. Other listed roles include Group Vice President, Marketing Communications (2023–2025) and VP, Global Advertising and Product Marketing (2021–2023) at UKG, and Senior Director, Product Marketing & Advertising at Ultimate Software (2015–2020).
Patricia Hyde
LinkedInExperience: Head of Marketing - Sage People & Sage HR · Sage
Head of Marketing - Sage People & Sage HR at Sage from 2021 to 2024 and Head of Marketing - Small Accounting, Sage People, Sage HR and Sage Payroll at Sage from 2024 to 2025. The current listed role is VP of Marketing at Hubert (since 2025). Other listed Sage roles are Marketing for Sage 200 and X3 (2020–2021) and Enterprise Marketing (2018–2020).
Roberta Tavecchio
LinkedInExperience: Marketing Manager · Workday
Marketing Manager at Workday since 2022. A highlight describes Workday as an enterprise AI platform for HR, finance and IT, with solutions for empowering people and adapting their workforce to the future of work. Other listed roles are International Marketing Manager (2021–2022) and Marketing Manager Asia (2017–2021) at Cremonini Group.
Sherri Kolomayz
LinkedInExperience: Marketing Director · Dayforce
Marketing Director at Dayforce since 2024. A highlight describes Dayforce as a global people platform with payroll, HR, benefits, talent and workforce management in one place. Other listed roles include Director, Marketing at Logile, Inc. (2023–2024), Director, Marketing, Content Strategy at Infor (2020–2022) and Sr. Marketing Manager at Infor (2010–2020).
Choose the right perspective
Match the person's product area and buyer to your question, since core HR, payroll, recruiting and workforce management software are sold to different teams. Check whether their experience is in brand, product, customer or partner marketing, and whether the relevant role is current or past.
Questions to take into the conversation
- 01How do you reach the HR, payroll and finance buyers who evaluate workforce software together, and how do their concerns differ?
- 02Which marketing programs most reliably create pipeline for HR software, and how do you measure them?
- 03How do you use customer stories and partner channels to compete against larger HR suites?
Reaching marketing professionals in HR technology
How can I contact one of these marketing professionals in HR technology?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including BambooHR, UKG and Mitratech, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in HR technology?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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