Developer tools
Marketing professionals in Developer tools
These ten marketers have held marketing roles at developer tools companies, from product marketing managers to heads of marketing. A reader can ask them how products for engineers are positioned, which channels reach developers, and how individual tool adoption turns into team and enterprise purchases.
Professionals to explore
01—10Brook Perry
LinkedInExperience: Head Of Marketing · DX
Head Of Marketing at DX since 2022. A profile highlight describes DX as an engineering intelligence platform that gives engineering leaders and platform teams the data to drive higher impact per developer. Other listed roles include Head of Marketing at TheySaid | AI user testing & feedback (2021–2022), Director of Marketing at TheySaid | AI user testing & feedback (2020–2021), Marketing Manager - GitPrime at Pluralsight (2019) and Head of Content Marketing at GitPrime (2018–2019).
Calvin Chang
LinkedInExperience: Director of Product Marketing · GitHub
Director of Product Marketing at GitHub since 2025. His profile says he drives growth for and launches both hardware and software products. Other listed roles include Senior Product Marketing Manager at GitHub (2023–2025), Product Marketing Manager at Logitech (2020–2022), Product Marketing Manager at Google (2019–2020) and Account Executive at Salesforce (2018–2019).
Jeremy Castile
LinkedInExperience: VP of Product Marketing · GitKraken
VP of Product Marketing at GitKraken since 2022. His profile says he led product positioning, messaging, go-to-market strategy, pricing and packaging, product launches and developer research across GitKraken, Docker, New Relic and APCON. Other listed roles include Senior Director of Product & Alliance Marketing at Docker, Inc (2021–2022), Principal Product Marketing Manager at New Relic (2019–2021), Director of Product Marketing at APCON, Inc. (2017–2019) and Adjunct Professor of Business Strategy at George Fox University (2015–2017).
Jessamyn Sweet
LinkedInExperience: Senior Product Marketing Manager · Cypress.io
Former Senior Product Marketing Manager at Cypress.io (2023–2024). A profile highlight describes Cypress.io as a startup changing how developers measure, assess and deliver software. Also Senior Product Marketing Manager at Coder since 2024. Other listed roles include Product Marketing Manager at Cypress.io (2022–2023), Product Marketing Manager at Twilio (2020–2021) and Associate Product Marketing Manager at SendGrid (2017–2019).
Joanna Wyganowska
LinkedInExperience: VP of Marketing · Octopus Deploy
VP of Marketing at Octopus Deploy since 2023. A profile highlight lists Octopus Deploy alongside CI/CD, DevOps, GitOps and Argo. Other listed roles include Director of Product Marketing at Octopus Deploy (2022–2023), Senior Director, Commercial Marketing at CenTrak (2021–2022), VP of Marketing at Infinite Leap - acquired by CenTrak, the Halma Company (2017–2021) and Director of Marketing at Intelligent InSites (2008–2017).
Kirti Soni
LinkedInExperience: Director, Marketing · Bito
Director, Marketing at Bito since 2026. A profile highlight describes Bito as an early-stage AI developer tools startup and cites leading developer go-to-market, category positioning and growth there. Other listed roles include Associate Director, Growth Marketing at Bito (2023–2026), Lead, Category Marketing at ClearTax (2021–2023), Senior Category Marketing Manager at ClearTax (2019–2021) and Key Account Manager, Airtel Business at airtel (2018–2019).
Laura Kelso
LinkedInExperience: VP of Marketing · pganalyze
VP of Marketing at pganalyze since 2024. Her profile calls her a dev tools marketing leader and advisor and says pganalyze helps engineering teams run Postgres at scale. Also Founding Team, JLL Spark Global Venture Fund I & II at JLL Spark since 2020. Other listed roles include Co-Founder, Fractional CMO, & Interim VP Marketing at Tract Marketing (2021–2024), Fractional CMO at Fiberplane (2024) and CMO (Interim) at Nexla (2023–2024).
Lauren Buchman
LinkedInExperience: Senior Director of Product Marketing · GitHub
Former Senior Director of Product Marketing at GitHub (2025–2026). A profile highlight lists prior work at Cloudflare, Google Cloud, Google Developers, Tailscale and GitHub. Also Fractional Marketing Executive and Startup Advisor at Office of Strategic Audacity since 2026 and Product Marketing Mentor at Sharebird since 2022. Other listed roles include Director of Product Marketing at Tailscale (2023–2025) and Head of Marketing at Orb (2022–2023).
Lea Nagashima
LinkedInExperience: Head of Marketing, Japan · GitHub
Former Head of Marketing, Japan at GitHub (2017–2022) and former Head of Marketing - Japan, Korea and GCR at GitHub (2020–2022). Also Director, Japan Marketing at Grafana Labs since 2025. Other listed roles include Marketing Director at PagerDuty Japan (2022–2025) and Sr Marketing Manager at Lookout (2014–2017).
Wendy Lee
LinkedInExperience: Head of Marketing · Sourcegraph
Head of Marketing at Sourcegraph since 2026. A profile highlight describes Sourcegraph as a Software Development company whose code intelligence platform helps developers search, write and understand code. Other listed roles include Product Marketing Leader at Semgrep (2025–2026), VP of Marketing at Smartcar (2023–2025), Head of Marketing (Sr. Director of Developer Marketing), Dolby.io Platform at Dolby Laboratories (2023) and Head of Marketing (Director of Developer Marketing), Dolby.io Platform at Dolby Laboratories (2020–2022).
Choose the right perspective
Match the person's go-to-market motion to your question, since marketing a tool that engineers adopt on their own differs from selling a platform to engineering leaders or entering a new regional market. Check whether the relevant role is current or past and whether it covered product marketing, growth or the whole marketing function.
Questions to take into the conversation
- 01How do you reach developers who ignore most marketing, and which channels have actually produced sign-ups or active users?
- 02Which usage or community signals tell you that adoption by individual developers is turning into a team or enterprise deal?
- 03Walk me through a launch aimed at developers that underperformed. What did you change in positioning or channels afterward?
Reaching marketing professionals in Developer tools
How can I contact one of these marketing professionals in Developer tools?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including DX, GitHub and GitKraken, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Developer tools?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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