Ecommerce software
Sales professionals in Ecommerce software
These ten professionals have held sales and business development roles at companies that sell ecommerce platforms and commerce software. A reader can learn how merchants and brands choose a commerce platform, what triggers a move to a new one, and how these deals are sold.
Professionals to explore
01—10Aidan McGaughey
LinkedInExperience: Senior Sales Manager Omnichannel & Large Enterprise · BigCommerce
Former Senior Sales Manager Omnichannel & Large Enterprise (2023–2024) and Enterprise Sales Lead UK & MENA (2022–2023) at BigCommerce, and former Country Manager UK I & Nordics at OroCommerce (2024–2025). He has been Head of eCommerce Capabilities at DataArt since 2026. His summary describes a focus on complex sales processes for manufacturers, wholesalers and distributors.
Ali Afzalirad
LinkedInExperience: Director - Enterprise Sales, East · Adobe Commerce
Former Director - Enterprise Sales, East at Adobe Commerce (2017–2019) and Area Vice President, Enterprise Commerce Sales at Adobe (2019–2020). His current row is Chief Sales Officer at Commerce since 2026, and his former Commerce roles are SVP & GM, Americas (2024–2026) and VP, Enterprise Sales (2020–2024). His highlights place the Chief Sales Officer and VP, Enterprise Sales roles in the Sales department.
Annie Morrissey
LinkedInExperience: Senior Account Executive · Shopify
Former Senior Account Executive at Shopify (2022–2025); she has been Director of Sales at Stream Commerce (Shopify Premier Full-Service Agency) since 2025. Other listed roles include Account Executive (2020–2022) and Business Development (2017–2020) at Symbiont Group. Her headline describes her as a Shopify Plus agency partner and Shopify alumna.
Damir Velagic
LinkedInExperience: Sales Account Executive · Shopify
Former Sales Account Executive at Shopify (2020–2022) and Enterprise Application Sales Manager- Commerce Cloud at Oracle (2022–2025). He has been Sales Director at Digismoothie • Shopify Plus Partner since 2026, and was E Commerce Sales Manager at Kensium (2025–2026). His headline describes enterprise SaaS and technology sales leadership, listing Shopify, AWS and ERP.
Diana Gates
LinkedInExperience: Head of Mid Market Sales, North America · Shopify
Head of Mid Market Sales, North America at Shopify since 2025. Former Shopify roles include Head of Sales Development North America (2023–2025), Retail Sales Development Lead (2022–2024), Account Executive Emerging Markets (2021–2022) and Enterprise Account Executive Upgrades (2020–2021). Her summary, written as Head of North American SDR at Shopify, describes leading a team of sales development professionals.
Irene Rossetto
LinkedInExperience: Country & Sales Lead for Italy · BigCommerce
Former Country & Sales Lead for Italy (2021–2023), Country Director, Italy (2023) and Senior Account Executive Italy (2021) at BigCommerce. She has been International Sales Director South of Europe & GCC at OneStock since 2024. Her summary says that as Country Director she led a team of 10 to drive growth and strategy of the SaaS e-commerce platform in the Italian market.
Jeff Koterba
LinkedInExperience: VP Sales, Americas · SCAYLE Commerce Engine
VP Sales, Americas at SCAYLE Commerce Engine since 2024. Former roles include Sales Director at flowio (2017–2022), Sr. Account Executive - Commerce Cloud (formerly Demandware) at Salesforce (2013–2017) and Enterprise Account Executive at OpenText (2010–2013). His summary says he represents an e-commerce platform and is driven by curiosity about how businesses can run better.
Kevin Kim
LinkedInExperience: Director of Sales - North America & Europe · Maropost
Director of Sales - North America & Europe at Maropost since 2026, and former Director of Sales at Cut+Dry (2023–2026). Other listed roles include Director of Partner Development at Lightspeed Commerce (2022–2023), and Senior Manager - Sales (2020–2022) and Sales Manager (2018–2020) at Vend, a Lightspeed Company. His highlights describe Maropost as a software development company and a unified commerce platform.
Mike Monan
LinkedInExperience: Head of Sales and Customer Success · WooCommerce
Head of Sales and Customer Success at WooCommerce since 2025. Former roles include Vice President of Customer Success at Specright (2024–2025), and Vice President, Global Sales & Solution Engineering (2023–2024) and Sr. Director, Sales Engineering (2022–2023) at Pantheon. His headline describes leading Woo sales and customer success, with a focus on e-commerce, SaaS and PaaS revenue growth.
Tina VanMatre
LinkedInExperience: VP, Global Business Development · Drive Commerce
VP, Global Business Development at Drive Commerce since 2021. Former roles include Director, NA Sales Development at UserZoom (now part of UserTesting) (2020–2021), Director, Global Sales Development at Hexagon Asset Lifecycle Intelligence (2016–2020) and Sr. Account Executive at SendGrid (2011–2015). Her highlights say Drive Commerce specializes in ecommerce tools that connect customers with the products they want from brands.
Choose the right perspective
Match the person's customer segment to your decision, since selling to small merchants, mid-market brands and large enterprises involves different buyers and sales cycles. Check whether their relevant role is current or past, and whether they now work at a platform vendor or at a partner that builds on one.
Questions to take into the conversation
- 01What usually triggers a merchant to move to a new ecommerce platform?
- 02Who is involved in choosing a commerce platform at a mid-market or enterprise brand?
- 03What slows a platform migration after the contract is signed, and how is it handled?
Reaching sales professionals in Ecommerce software
How can I contact one of these sales professionals in Ecommerce software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including BigCommerce, Adobe Commerce and Shopify, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach sales professionals in Ecommerce software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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