Building materials
Sales professionals in Building materials
These ten professionals have held sales and business development roles at building materials companies. A reader can learn how building products are sold through dealers, distributors and contractors, and how sales teams set channel, account and pricing plans.
Professionals to explore
01—10Eric Spence
LinkedInExperience: Executive Vice President of Sales and Channel Strategy · Associated Materials Innovations
Executive Vice President of Sales and Channel Strategy at Associated Materials Innovations since 2024. Other listed roles include Executive Vice President at North American Specialty Laminations (NASL) (2023–2024), President CEO at RAM Windows & Doors (2019–2022) and Senior VP of Sales and Marketing at Ply Gem (2014–2019). His summary cites over 35 years of experience in the building industry, including knowledge of building materials and manufacturing.
Frank Thorbøll Larsen
LinkedInExperience: Commercial Director · Building Materials inc.
Commercial Director at Building Materials inc. since 2024, and former Director Of Commercial Sales at VELUX Commercial (2018–2024) and Sales Manager at VELUX (2011–2018). Also listed: Sales Director at Otra Danmark A/S (2006–2009). His summary describes a demonstrated history of working in the building materials industry, with skills in negotiation and market analytics.
Jeremy Sellers
LinkedInExperience: Vice President, Field Sales & National Accounts · LP Building Solutions
Vice President, Field Sales & National Accounts at LP Building Solutions since 2026, and former Vice President, National Accounts (2025–2026) and Vice President, Sales & Marketing - OSB (2024–2025) there. Also listed: Senior Vice President of Sales, Building Products at Wolf Outdoor Living (2022–2024). His highlights describe sales verticals spanning retail, distribution, pro-dealer, national builder, multifamily and offsite business units.
John Cochran
LinkedInExperience: Director of National Accounts · Interior Exterior Building Supply
Director of National Accounts at Interior Exterior Building Supply since 2025. Former roles at Rew Materials include Executive Vice President of Sales (2024–2025), Vice President of Strategic Sales and Planning (2024) and Sales Marketing Director East (2019–2024). His summary describes a sales manager with a demonstrated history of working in the building materials industry.
Paul Gentzel
LinkedInExperience: Sr. Director - Sales · James Hardie
Sr. Director - Sales at James Hardie since 2022. Other listed roles include Vice President, North American Sales Operations at James Hardie Building Products (2019–2021), VP Sales, South and West at James Hardie (2011–2019) and President and CEO at Zamma Corporation (2021–2022). His summary describes leading and scaling sales organizations and delivering business turnarounds.
Paul Winwood
LinkedInExperience: Sales Director · Wetherby Wall Systems
Sales Director at Wetherby Wall Systems (2026), and former Business Development Director (2024–2026) and Branch Sales & Marketing Director (2023–2024) at BENX Group. Other listed roles include Business Director at Licata Building Systems (2022–2023) and Managing Director at FRAMECLAD LIMITED (2018–2022). His summary describes creating growth through active management and team building.
Payam Salehi
LinkedInExperience: Director and VP Sales · AQUALIGHT Cement Board
Director and VP Sales at AQUALIGHT Cement Board since 2026, and former National Sales Manager-ANZ at Uponor (2023–2026). Other listed roles include Product Manager- Pipe and Fittings at Reliance Worldwide Corporation – APAC (2022–2023) and State Sales Manager-QLD at AusPress Systems Pty Ltd (2019–2022). His highlights describe AQUALIGHT as an Australian supplier of lightweight fibre cement board.
Philippe Bourbonniere
LinkedInExperience: Senior Vice President Sales and Distribution Canada · Gentek Building Products - Canada
Former Senior Vice President Sales and Distribution Canada at Gentek Building Products - Canada (2014–2019). At the same company he has been President Gentek Division at Associated Materials since 2022, and was Executive VP, Canadian Distribution (2019–2022) and General Manager Eastern Canada (2013–2014). His summary lists business development, sales management and retail marketing among his areas of expertise.
Tony Stall
LinkedInExperience: Director of Business Development · Advanced Building Products, Inc.
Director of Business Development at Advanced Building Products, Inc. since 2025. Other listed roles include Chief Revenue Officer at MTI: Masonry Technology, Inc. (2024–2025), Vice President, OEM and International Business Development at Solomon Colors (2022–2023) and Director of Business Development at Western Blended Products (2021–2022). His summary describes over 30 years in sales, marketing and business development focused on the building envelope.
Will Gentry
LinkedInExperience: Senior Vice President Sales and Operating Groups · Cornerstone Building Brands
Senior Vice President Sales and Operating Groups at Cornerstone Building Brands since 2024. Former roles at the same company include Vice President and General Manager Distribution and Dealer (2023–2024) and Vice President of Sales Retail (2019–2023). His highlights describe growing the retail business from zero to over 30% of Aperture Solutions total revenue at Cornerstone Building Brands, formerly Ply Gem Windows.
Choose the right perspective
Match the person's channel experience to your question, since selling through dealers and distributors, to national accounts or directly to contractors works differently. Check whether their relevant role is current or past and which product category and region it covered.
Questions to take into the conversation
- 01How do you decide which dealers or distributors to back when entering a new territory?
- 02When a contractor or builder pushes back on price, how do you protect margin without losing the account?
- 03Tell me about a building product that was slow to win specifications or shelf space. What changed?
Reaching sales professionals in Building materials
How can I contact one of these sales professionals in Building materials?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Associated Materials Innovations, Building Materials inc. and LP Building Solutions, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach sales professionals in Building materials?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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