Paper and forest products
Product professionals in Paper and forest products
These ten professionals hold or have held product management and product development roles at pulp, paper and paperboard companies. A reader can learn how these companies decide which paper and board grades to develop, how they weigh customer needs against mill capabilities, and how new products reach the market.
Professionals to explore
01—10Eero Ollila
LinkedInExperience: Product Director · Stora Enso
Product Director at Stora Enso since 2025. Other listed roles include Technical Product Manager (2024–2025) and Production Engineer (2017–2019) at Stora Enso, and Production Director (2023–2024) and Production Manager (2019–2023) at SharpCell Oy. The profile summary describes work in the forest products industry through production and process excellence and product development.
Imke Cravillon
LinkedInExperience: Head of Product Development · DREWSEN SPEZIALPAPIERE GmbH & Co. KG
Head of Product Development at DREWSEN SPEZIALPAPIERE GmbH & Co. KG since 2020. Other listed roles include Product Manager Sustainable Paper Solutions (2019–2020) and Product Development (2016–2019) at DREWSEN SPEZIALPAPIERE GmbH & Co. KG, and Manufacturing Processes Chemist at IW - Institut für Werkstoffkunde (2015–2016). The profile says the sustainable paper solutions role involved new business development within a newly formed team.
Isabelle Harrison
LinkedInExperience: Director, Product Management. Pulp, Paper & Packaging · Domtar
Director, Product Management. Pulp, Paper & Packaging at Domtar since 2023. Other listed Domtar roles include Senior Manager of Product Management, Pulp & Paper (2021–2024), Product Manager, Printing & Publishing Paper (2019–2021), Product Manager, Converting Papers (2013–2019) and Production Planner (2008–2013).
Janne Varvemaa
LinkedInExperience: Director, Products & Technology, Global Specialty Papers · UPM Specialty Materials
Director, Products & Technology, Global Specialty Papers at UPM Specialty Materials since 2023. Other listed UPM roles include Director, Products & Technology, UPM Specialty Papers ENA (2020–2024), Director, Product Portfolio Management, Specialty Papers ENA (2019–2020), Director, Paper Portfolio and NERC Area, R&D (2012–2019) and Portfolio Director, Paper, R&D (2010–2012).
Johan Wallin
LinkedInExperience: Senior Director Product Management Containerboard · Billerud
Senior Director Product Management Containerboard at Billerud since 2024. Other listed Billerud roles include Global Sales Director Containerboard (2023–2024), Director Business Support (2021–2023 and 2015–2017) and Director Customer Service & Business Support (2018–2020). The profile describes Billerud as a Paper & Forest Products company.
Jonathan Dunlap
LinkedInExperience: Sr. Director, Product Management · Smurfit Westrock
Sr. Director, Product Management at Smurfit Westrock since 2025; the listing also shows Director Technical Product Management at Smurfit Westrock since 2021 with no end date. Other listed roles include Director Product Management - Containerboard Mills (2018–2021) and Product Manager - Graphics (2012–2017) at WestRock Company. The profile summary describes experience in the paper and packaging industry, including technical product management for the Global Papers business group.
Kati Ekman
LinkedInExperience: Head of Product Line FBB · Stora Enso
Head of Product Line FBB at Stora Enso since 2026. Other listed Stora Enso roles include Head of Product Line FBB Koppar (2022–2026), Account Manager (2018–2022) and Research Scientist (2002–2006); also listed is Production Manager at Stora Enso Imatra Mills (2016–2018). The profile describes portfolio, strategy and profitability responsibility over the Stora Enso FBB portfolio, and the headline spells FBB out as Folding Box Board.
Magnus Levinsson
LinkedInExperience: Senior Director Product Management Cartonboard · Billerud
Former Senior Director Product Management Cartonboard at Billerud (2020–2025). Other listed roles include Business Segment Director Cartonboard at Billerud (2013–2020) and Business Development Manager at Korsnäs AB (2007–2013). The profile summary describes a history of working in the paper & forest products industry, with skills including product development and business development.
Päivi Knihti
LinkedInExperience: Director, Product Development & Innovation, Graphics · UPM
Director, Product Development & Innovation, Graphics at UPM since 2025. Other listed roles include Director, Global Product Management and Development, Graphics & Industrials at UPM (2024–2025), Director, Global Product Development, Films & Specials SBU at UPM Raflatac (2021–2025) and Executive Board Member of Finatlabels at FINATlabels (2023–2025). The profile headline names the Graphics role at UPM Adhesive Materials.
Pirkko-Leena Hakkarainen
LinkedInExperience: Product Development Director, Business Development · Metsä Fibre
Product Development Director, Business Development (2022–2025) and Product Development Director, Strategy (2025–2026) at Metsä Fibre. The listing also shows Director, Strategic Portfolio Development at Metsä Fibre dated September 2026, which the profile describes as leading Metsä Fibre's strategic development portfolio. Other listed roles include Section Manager, Product Chemistry Cellulose Derivatives at Nouryon (2021).
Choose the right perspective
Match the person's product area, such as containerboard, cartonboard, specialty papers or pulp, to the decision you face. Check whether their relevant role is current or past before asking about today's market conditions.
Questions to take into the conversation
- 01How did you decide which new paper or board grade to develop, and what evidence did you need from customers?
- 02Walk me through how mill capabilities and raw material supply shaped a product decision you made.
- 03When a new grade struggled at launch, what caused it and what did you change?
Reaching product professionals in Paper and forest products
How can I contact one of these product professionals in Paper and forest products?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including Stora Enso, DREWSEN SPEZIALPAPIERE GmbH & Co. KG and Domtar, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach product professionals in Paper and forest products?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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