Mining
Marketing professionals in Mining
These ten marketing leaders work or have worked at mining companies and mining equipment and technology suppliers, including Rio Tinto, BHP, Caterpillar, Komatsu, Liebherr Mining and Sandvik. A reader can learn how mining suppliers and producers market equipment, technology and commodities to mine operators and buyers.
Professionals to explore
01—10Alan Chirgwin
LinkedInExperience: Vice President Sales and Marketing · Rio Tinto
Vice President Sales and Marketing at Rio Tinto from 2017 to 2020; a highlight says the role led commercial initiatives for copper and diamonds and headed the sales and marketing function, and describes Rio Tinto as a leading global mining group. Other listed roles include Vice President Marketing, Iron Ore (2015–2016) and General Manager Marketing, Iron Ore (2011–2014) at BHP.
Dawn Kachel
LinkedInExperience: Chief Marketing Officer · Turner Mining Group
Chief Marketing Officer at Turner Mining Group since 2026; a highlight says the role leads brand, marketing, communications and strategic growth initiatives for Turner Mining Group and Turner Staffing Group. Other listed roles include Director of Marketing & Communications at Journey Group (2018–2023), Manager at Turner Mining Group (2004–2006) and a current Strategic Partner Fractional Growth & Marketing Leader (Construction) row at A.L.M. Holding Company.
Jessica Allendes
LinkedInExperience: Director of Marketing and Communications · Weir Minerals
Director of Marketing and Communications at Weir Minerals since 2025. Other listed Weir Minerals roles are Head of Marketing (2022–2025), Senior Regional Marketing Manager (2019–2022), Marketing and Communications Manager (2016–2019) and Marketing and Communications Specialist (2011–2016). A highlight describes 15+ years driving strategic growth in the mining and minerals industry.
Kate Bills
LinkedInExperience: General Manager - Sustainability, Marketing & Communications · Sandvik
General Manager - Sustainability, Marketing & Communications at Sandvik since 2022; the profile headline places the role at Sandvik Mining and Rock Solutions. Other listed Sandvik roles include Sustainable Business, Marketing & Communications Manager APAC (2020–2022), Marketing Manager APAC (Sandvik Mining and Rock Technology) (2019–2020) and Global Internal Communications Specialist at Sandvik Mining (2014–2019).
Kimberley Lim
LinkedInExperience: Director of Regional Marketing · Hexagon Mining
Director of Regional Marketing at Hexagon Mining since 2025 and Field Marketing (APAC & EMEA) Product Marketing (Mining Portfolio) at Hexagon Mining from 2021 to 2025. Other listed roles include Head of Marketing at Quartex (2019–2021), Director of Marketing at Airobotics (2018–2019) and Marketing Manager at Dassault Systèmes (2007–2017).
Lindsay Moorhouse
LinkedInExperience: Director, Marketing and Communications · Maestro Digital Mine
Director, Marketing and Communications at Maestro Digital Mine since 2025; a highlight lists Maestro Digital Mine as a Mining company serving the underground mine ventilation and automation sector. Other listed roles include Senior Analyst, Market Communications (2024–2025) and Advisor, Global Corporate Communications (2023–2024) at Vale Base Metals, and Manager, Marketing and Communications at NORCAT (2020–2023).
Mindy Elsasser
LinkedInExperience: Senior Marketing Manager · Caterpillar Inc.
Senior Marketing Manager at Caterpillar Inc. since 2024, with a Mining Customer Experience Manager row there since 2020 also listed as current. Other listed Caterpillar Inc. roles include MineStar Detect Commercial Manager (2019–2020) and Industry Marketing Rep (2011–2019). A highlight describes leading product launches, digital transformation and brand strategy at Caterpillar with deep mining technology expertise.
Oxana Penning
LinkedInExperience: Global Marketing Manager Mining · TOMRA
Global Marketing Manager Mining at TOMRA since 2023. The profile headline describes global marketing for mining and minerals, including brand, demand and go-to-market work for industrial technology in mining and mineral processing. Other listed roles include Senior E-Commerce Manager at Deutsche GigaNetz GmbH (2022–2023) and Marketing Management Blaupunkt at Globaltronics GmbH & Co. KG (2018–2022).
Ron Crawford
LinkedInExperience: Director Mining Product Marketing and Planning · Komatsu North America
Director Mining Product Marketing and Planning at Komatsu North America since 2014, the only work row in the listing. A highlight places the role in the Marketing department at Director level and lists keywords including mining, marketing planning and product marketing.
Swann Blaise
LinkedInExperience: Divisional General Manager Marketing · Liebherr Mining
Divisional General Manager Marketing at Liebherr Mining since 2020. Other listed Liebherr Mining roles are General Manager Marketing Mining Trucks (2019–2020), Marketing Manager Mining Trucks (2017–2018), Marketing Manager Mining Excavators (2012–2017) and Marketing Engineer Mining Excavators (2012). A highlight describes 18 years at Liebherr Mining spanning product marketing and strategic leadership for the mining division.
Choose the right perspective
Match the person's side of the market to your question, since marketing heavy equipment, mine software and automation, or mined commodities involves different buyers and sales cycles. Check the region and product line they covered and whether the relevant role is current or past.
Questions to take into the conversation
- 01How do mine operators evaluate new equipment or technology, and what evidence do they need before a trial or purchase?
- 02How do you market to both corporate procurement and site-level operations teams at a mining company?
- 03How do commodity price swings and project cycles change your marketing plans and messages?
Reaching marketing professionals in Mining
How can I contact one of these marketing professionals in Mining?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Rio Tinto, Turner Mining Group and Weir Minerals, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Mining?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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