Enterprise SaaS
Marketing professionals in Enterprise SaaS
These ten marketing leaders have held marketing roles at enterprise software and SaaS vendors, from customer and campaign marketing to chief marketing officer. A reader can ask them how enterprise buyers evaluate and purchase software, which programs move large accounts through long sales cycles, and how vendors drive adoption after the contract is signed.
Professionals to explore
01—10Alissa Birkendahl
LinkedInExperience: Team Lead, EMEA Customer Marketing · ServiceNow
Team Lead, EMEA Customer Marketing at ServiceNow since 2025. Her profile headline cites B2B marketing roles for enterprise SaaS companies and EMEA customer marketing leadership at ServiceNow. Also Global Women Service Now Engagement Co-Lead at ServiceNow since 2024. Other listed roles include Senior Customer Marketing Manager, EMEA at ServiceNow (2022–2025), Senior Enterprise Marketing Manager, DACH at Docusign (2021–2022) and Global ABM Center of Excellence Engagement Lead Storyteller, Equality-driver MBA, MA at Salesforce (2021).
Amanda MacLeod
LinkedInExperience: Sr. Director, Worldwide Enterprise Marketing · HashiCorp
Former Sr. Director, Worldwide Enterprise Marketing at HashiCorp (2021–2022). Her profile headline says she built HashiCorp’s worldwide enterprise marketing engine from pre-revenue to post-IPO. Also GTM Advisor & Fractional CMO at GTM with Amanda since 2024. Other listed roles include Chief Marketing Officer at Cast AI (2023–2024), VP, Marketing at Jeli.io (2022–2023) and Director, Worldwide Enterprise Marketing at HashiCorp (2019–2021).
Brenda Bown
LinkedInExperience: Chief Marketing Officer (CMO) - AI · SAP
Chief Marketing Officer (CMO) - AI at SAP since 2024. Her profile headline describes her as a Chief Marketing Officer - AI, board member and enterprise SaaS executive. Also Member Board of Directors at Kindering since 2024. Other listed roles include Chief Marketing Officer (CMO) - Service Cloud at Salesforce (2021–2024), Member of Tola Capital Enterprise Leadership Council at Tola Capital (2021–2024) and General Manager - Microsoft Business Applications at Microsoft (2018–2021).
Dorene Burns
LinkedInExperience: Global Vice President of Marketing · Cora Systems
Global Vice President of Marketing at Cora Systems since 2024. Her profile headline reads Global VP of Marketing | Acting CMO | B2B SaaS, and her profile describes helping customers maximize value from their software by driving usage and adoption. Other listed roles include Member at Chief (2024–2025), Director, CRM at Electronic Arts (EA) (2006–2009), Voluntary work at Career Break (2023–2024) and Global VP, Services & Support Marketing at SAP (2021–2023).
Genelle Kunst
LinkedInExperience: Senior Vice President, Growth Marketing · Demandbase
Senior Vice President, Growth Marketing at Demandbase since 2026. Her profile headline lists SaaS, GTM Strategy, Demand & Brand, and her profile says she has gravitated toward B2B SaaS opportunities. Other listed roles include Vice President, Global Revenue & Brand Marketing at Simpro Software (2024–2026), Vice President, Global Programs and AMER Marketing at Bloomreach (2022–2024), Global Vice President, Marketing at Dotdigital (2020–2021) and Head of Marketing, High Tech & Manufacturing at Adobe (2018–2020).
Lara Albert
LinkedInExperience: Chief Marketing Officer · SAP SuccessFactors
Chief Marketing Officer at SAP SuccessFactors since 2025. A profile highlight describes SAP SuccessFactors as a cloud-based HCM software suite covering recruiting, onboarding, learning, performance management, compensation and HR analytics. Other listed roles include Global Vice President of Product Marketing at SAP SuccessFactors (2019–2025), Senior Director, Solution Marketing & Management at SAP SuccessFactors (2017–2019), Director, Solution Management, SAP SuccessFactors (2016–2017) and Vice President, Global Marketing at Amplero (2012–2016).
Lynnette Kimmel
LinkedInExperience: Director, Procurement Programs, Global Campaigns Marketing · SAP Ariba
Director, Procurement Programs, Global Campaigns Marketing at SAP Ariba since 2017. Her profile describes B2B technology marketing across enterprise, SaaS and cloud technology software and services, from early-stage start-ups to publicly traded companies. Other listed roles include Audience Marketing Director, Procurement Line of Business at SAP Ariba (2015–2017), Director, Global Demand Generation Marketing at Hubwoo - now Proactis (2007–2014), Director, Field Marketing at Perfect Commerce (2006–2007) and Marketing Manager at PRE Holdings, Inc. (2004–2005).
Michelle Ang
LinkedInExperience: Senior Manager ABM & Top Account Marketing ASEAN · Salesforce
Former Senior Manager ABM & Top Account Marketing ASEAN at Salesforce (2025–2026). Also Global Head of Corporate Marketing at Global Dairy Trade since 2026. Other listed roles include Account Based Marketing Lead Asia Pacific ASEAN at Salesforce (2023–2025), APAC Integrated Campaign Manager Tableau at Salesforce (2022–2023) and Commercial Digital Ops Manager, Enterprise Marketing at HP (2020–2022).
Rhiannon Staples
LinkedInExperience: Head of Marketing, Quality Cloud & QualityOne · Veeva Systems
Head of Marketing, Quality Cloud & QualityOne at Veeva Systems since 2026. Her profile headline reads 3x CMO | B2B SaaS. Also Advisory Board Member - Salvation Army Elizabeth at The Salvation Army since 2024. Other listed roles include Chief Marketing Officer at ClearCo (2025–2026), Chief Marketing Officer at GWI (2023–2025) and Chief Marketing Officer at HiBob (2019–2022).
Robin Opperlee
LinkedInExperience: Head of Global Marketing · CSG
Head of Global Marketing at CSG since 2026. The profile describes a global B2B SaaS marketing executive leading go-to-market strategy across brand, product marketing, demand generation, digital, analyst relations, partner marketing and customer lifecycle programs. Other listed roles include Vice President of Marketing CX, Payments, Digital & Creative Services at CSG (2025–2026), Vice President, CX & Payments Marketing at CSG (2025), Executive Director, Head of Global CX Marketing at CSG (2024–2025) and Executive Director, Global Digital Marketing at CSG (2023–2025).
Choose the right perspective
Match the person's role to your question, since account-based marketing, product launches, customer marketing and running a whole marketing team answer different parts of an enterprise buying journey. Check whether the relevant role is current or past and whether it was regional or global in scope.
Questions to take into the conversation
- 01How do enterprise buying committees evaluate SaaS vendors, and which marketing programs actually influence their shortlist?
- 02Which signals tell you a large account is moving from research to an active purchase?
- 03After the contract is signed, what have you done to drive adoption and renewals, and what did not work?
Reaching marketing professionals in Enterprise SaaS
How can I contact one of these marketing professionals in Enterprise SaaS?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including ServiceNow, HashiCorp and SAP, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Enterprise SaaS?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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