Aviation
Marketing professionals in Aviation
These ten marketing leaders have run marketing at airlines, airports, business aviation companies and aircraft makers. A reader can learn how they market aircraft to airlines and travel to passengers, and which signals show that a buyer or traveler is ready to commit.
Professionals to explore
01—10Cándido Serrano Bueno
LinkedInExperience: Airline Marketing Director · Airbus
Airline Marketing Director at Airbus since 2023. Other listed roles include Airline Marketing Manager at Airbus (2020–2023), Senior Airline Marketing Analyst at Airbus (2019–2020), Airline Marketing Analyst at Airbus (2018–2019) and Project Management Officer (MRTT RSAF) at Airbus (2017–2018).
Jerome Cheung
LinkedInExperience: Director, Airline Marketing and Asset Management · MHI RJ Aviation Group
Director, Airline Marketing and Asset Management at MHI RJ Aviation Group since 2025. Other listed roles include Director, Customer & Product Marketing at De Havilland Aircraft of Canada Limited (2023–2025), Director, Airline Marketing & Commercial Operations at De Havilland Aircraft of Canada Limited (2020–2023), Director, Airline Marketing at De Havilland Aircraft of Canada Limited (2019–2020) and Director, Commercial Strategy at Bombardier (2016–2019).
Joanne Magley, C.M.
LinkedInExperience: Director of Marketing & Customer Experience · Daytona Beach International Airport
Director of Marketing & Customer Experience at Daytona Beach International Airport since 2019. She describes leading air service development and marketing and PR efforts for Daytona Beach International Airport. Also Airport Manager - Air Service, Marketing & Customer Experience at Daytona Beach International Airport since 2019. Other listed roles include Producer at Daytona Beach International Airport (2003–2005), Producer at Volusia County Government (2003–2005) and Community Information Director at Freelance (2016–2019).
Karen Kerslake
LinkedInExperience: Marketing Manager · Gama Aviation
Marketing Manager at Gama Aviation since 2026. She describes a background in aviation B2B marketing. Other listed roles include Head of Marketing at Blue Diamond Matting and GRP Floor Safety Specialists (2022–2026), Head of Customer Service at Virgin Atlantic (2020–2022), Head of Marketing and Customer Service at Virgin Atlantic (2018–2020) and Head of Marketing at Virgin Atlantic (2010–2018).
Kindra Mahler
LinkedInExperience: Marketing Manager · Western Aircraft
Marketing Manager at Western Aircraft since 2025. The profile describes Western Aircraft as an airlines and aviation company. Other listed roles include Marketing Manager at Premier Jet Center FCM (2014–2025), Youth Worker at Premier Jet Center KFCM (2005–2008), Marketing Manager at Fargo Jet Center (2008–2025) and Home Associate & Guest Services Assistant at Gordmans (2007–2008).
Kristina Gherman
LinkedInExperience: Airline Marketing Director · Airbus
Airline Marketing Director at Airbus since 2023. Her profile headline cites marketing leadership in private and commercial aviation across Europe, the Middle East, the US and Latin America. Other listed roles include Airline Marketing Manager (Technical Sales) at Airbus (2016–2023), Aircraft Marketing Senior Analyst at Airbus (2015–2016), Airline Marketing Analyst Latin America & Caribbean at Airbus (2013–2015) and Aeronautical Marketing and Strategy consultant at Alcimed (2012–2013).
Michelle Eve de Guzman
LinkedInExperience: Marketing Director · Cebu Pacific Air
Marketing Director at Cebu Pacific Air since 2019. The profile describes Cebu Pacific Air as an airline in the Philippines. Other listed roles include Marketing Technology and Branding Manager at Cebu Pacific Air (2018–2019), OIC - Marketing at Cebu Pacific Air (2018–2019), Marketing Campaigns and Content Manager at Cebu Pacific Air (2016–2018) and Marketing Communications Manager at Cebu Pacific Air (2014–2016).
Robert Hoyoung Jung
LinkedInExperience: Airline Marketing Director · Airbus
Airline Marketing Director at Airbus since 2024. He describes connecting Airbus products with airline business objectives and understanding airline needs to craft marketing strategies. Other listed roles include Airline Marketing Manager at Airbus (2022–2024), Market Intelligence and Consulting Manager (Fleet and Network) at Airbus (2018–2022), Overall Aircraft Design Engineer at Airbus (2011–2018) and Performance Engineer at Goodrich Landing Gear (2009–2011).
Sergio Vicente Corral
LinkedInExperience: Airline Marketing Director · Airbus
Airline Marketing Director at Airbus since 2021. Other listed roles include Airline Marketing Manager at Bombardier (2017–2018), Airline Marketing Manager at Airbus (2018–2021), A320 Family Product Marketing Analyst at Airbus (2016–2017) and Airline Marketing Analyst at Airbus (2015).
Sze Hunn Yap
LinkedInExperience: Regional Marketing Manager · Japan Airlines
Former Regional Marketing Manager at Japan Airlines (2019–2025). The profile headline reads "Marketing Director @ ZIPAIR". Other listed roles include Intern (Marketing and Business Development) at bio-bean Limited (2016), Advertising at Japan Airlines (2016–2019), Marketing Strategy at Japan Airlines (2013–2015) and Public Relations at Japan Airlines (2008–2013).
Choose the right perspective
Match the person's side of aviation to yours, since selling aircraft to airlines, seats to travelers and services to private flyers or airport users raise different marketing problems. Check whether the relevant role is current or past, and ask what they owned directly, such as campaigns, airline sales support or route and brand marketing.
Questions to take into the conversation
- 01Walk me through a campaign or sales effort you supported. Who were you trying to reach, and what moved them to act?
- 02Which signals told you a customer was seriously interested rather than just comparing options, and how did you respond?
- 03How do schedules, fleet plans or seasonal demand shape when and how you market in aviation?
Reaching marketing professionals in Aviation
How can I contact one of these marketing professionals in Aviation?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 7 companies, including Airbus, MHI RJ Aviation Group and Daytona Beach International Airport, based on profile data retrieved on October 1, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach marketing professionals in Aviation?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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