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10 Instacart product leaders
These ten people lead or have led product at Instacart, from its former chief product officer to heads of product and product directors. A reader can learn how Instacart builds its consumer app, shopper tools, platform and ads business, and products such as Caper.
Professionals to explore
01—10Adi Rathnam
LinkedInExperience: Senior Director of Product, Verticals · Instacart
Former Senior Director of Product, Verticals at Instacart (2021–2023), leading Instacart's foray into verticals outside of core grocery and managing teams ranging in size from 5-30. Adi Rathnam was previously Director of Product, Driver at Lyft (2017–2021) and has been Director of Product at WhatsApp since November 2023.
Daniel Danker
LinkedInExperience: Chief Product Officer and Head of Online Grocery · Instacart
Former Chief Product Officer and Head of Online Grocery at Instacart (2024–2025), a C-level product role. At Instacart Daniel Danker was also Chief Product Officer (2022–2024) and Vice President, Head of Product (2021–2022), and has been EVP AI Acceleration, Product, and Design at Walmart since August 2025.
Emily Silberstein
LinkedInExperience: Senior Director of Product Management · Instacart
Senior Director of Product Management at Instacart since October 2020, product leader for the Shoppers Org, whose vision is to enable millions of Shoppers; the profile headline reads Vice President of Product, Instacart. Emily Silberstein was previously Director of Product Management at Dropbox (2018–2020) and Group Product Manager, QuickBooks Ecosystem at Intuit (2016–2018).
Fabien Mouvet
LinkedInExperience: Director of Product Management · Instacart
Former Director of Product Management at Instacart (2020–2025), where the profile says Fabien Mouvet led the team responsible for Instacart's Growth Systems. Fabien Mouvet has been Director of Product Management at DoorDash since May 2026 and was Head of Product at MAI Agents (2025–2026) and Group Product Manager at Ritual.co (2018–2020).
Graham Beauregard
LinkedInExperience: Head of Product, Caper · Instacart
Head of Product, Caper at Instacart since February 2022, a head-level product role based in Toronto. The profile also lists Director, Product Management at ecobee (2018–2022), Director of Product Management at Prolucid Technologies (2015–2016) and Co-Founder & CTO of LocalGrid Technologies (2012–2015).
Jaclyn Tandler
LinkedInExperience: Director of Product Management · Instacart
Director of Product Management at Instacart since September 2020; the profile says that from 2026 Jaclyn Tandler leads the Shopping Experience PM team responsible for core consumer-facing experiences such as the single retailer storefront, search, browse/aisles, items, cart and checkout. Jaclyn Tandler was previously Product Manager, Bikes & Scooters at Lyft (2017–2020).
Justin Toupin
LinkedInExperience: Senior Director of Product Management · Instacart
Senior Director of Product Management at Instacart since March 2025, and Director of Product Management at Instacart (2021–2025), leading the team of PMs responsible for the platform powering Instacart, per the profile. Justin Toupin was previously a Product Manager at Google (2018–2021) and Director of Product Management at Lyft (2017–2018).
Liz Barnum
LinkedInExperience: Head of Product, Ads & Monetization · Instacart
Former Head of Product, Ads & Monetization at Instacart (2017–2020); the profile says Liz Barnum founded the ads business at Instacart and grew the team from 3 to more than 100 people. At Instacart Liz Barnum was also Group Product Manager, Enterprise (2016–2017) and Senior Product Manager, Enterprise (2014–2016).
Matthew Deiters
LinkedInExperience: Director of Product, Instacart App · Instacart
Former Director of Product, Instacart App at Instacart (2021–2024), leading the Core Shop consumer experience for the Instacart App, supporting areas including Home and Pickup. Matthew Deiters has been Director of Product Management at Square since October 2024 and was previously a Director at Cruise (2016–2021).
Michael Becker
LinkedInExperience: Senior Director, Product · Instacart
Senior Director, Product at Instacart since April 2024, and Director, Product at Instacart (2021–2024), in the product department at director level and based in New York. Michael Becker was previously Product Director at Harry's (2020–2021) and Product Director at SeatGeek (2019–2020).
Choose the right perspective
Match the person to the product area behind your question, since the consumer shopping experience, shopper tools, ads and new verticals are owned by different teams at Instacart. Check each person's dates, especially for anyone who has left Instacart, before asking about current roadmap choices.
Questions to take into the conversation
- 01How does Instacart balance the needs of customers, shoppers and retail partners when prioritizing product work?
- 02How does Instacart decide which products to build for its own app versus for retailers' storefronts?
- 03How does Instacart measure the success of ads and monetization products without hurting the shopping experience?
Reaching Instacart product leaders
How can I contact one of these Instacart product leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Instacart, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Instacart product leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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