Ecommerce software
Finance professionals in Ecommerce software
These ten finance leaders have held finance director, FP&A, controller and VP of finance roles at ecommerce software companies, including commerce platforms used by merchants. A reader can learn how these teams plan budgets and forecasts for merchant-facing products, and what they cut when a forecast misses.
Professionals to explore
01—10Bonnie Zhang
LinkedInExperience: Director of Finance · ChannelAdvisor
Former Director of Finance at ChannelAdvisor (2014–2019). Also FP&A Director at Baozun Inc. since 2021. Other listed roles include Consultant at WTW (2010–2012) and Business Analyst at Deloitte (2009–2010).
Courtney Wenneborg (she/her)
LinkedInExperience: Finance Director - Marketing · Shopify
Finance Director - Marketing at Shopify since 2025. Other listed roles include Head of Growth Marketing Finance at Shopify (2022–2025), Sabbatical at The Pacific Crest Trail (2022), Finance Director - Global Footwear Portfolio at Nike (2020–2022) and Finance Manager - Global Revenue & Margin at Nike (2019–2020).
Glenn D. Kirby, CPA
LinkedInExperience: Finance Director, ecommerce Technology division · eBay
Former Finance Director, ecommerce Technology division at eBay (2011–2015). Also Director of Financial Planning and Analysis at SageSure since 2023. Other listed roles include Senior Manager, People Analytics at Gopuff (2020–2023), Head of FP&A at Clarivate Analytics (Contractor) at Fidato Partners, LLC (now Eliassen Group) (2019) and Finance Director, Operations - Customer Care and Supply Chain Service divisions at Radial Inc. (2015–2019).
Jason Kilpela
LinkedInExperience: VP finance, merchant services · Shopify
VP finance, merchant services at Shopify since 2023. Other listed roles include Head of Corporate FP&A and Expansion Finance at Shopify (2021–2023), Outsourced CFO at AVL Growth Partners (2017–2021), VP Finance and Business Development at Upland Kapost (2015–2017) and Director - Corporate Development & FP&A at DigitalGlobe (2011–2015).
Jeffrey Kennedy
LinkedInExperience: VP, Corporate Controller · CommerceIQ
VP, Corporate Controller at CommerceIQ since 2022. Other listed roles include Controller at Checkr, Inc. (2019–2022), Consultant at Consulting (2019), Chief Financial Officer at Capriza (2019) and VP Finance at Capriza (2018–2019).
Kevin Baba
LinkedInExperience: Director Product & GTM Finance - Retail Point of Sales (POS) · Shopify
Former Director Product & GTM Finance - Retail Point of Sales (POS) at Shopify (2021–2026). Also Director Product & GTM Finance at Faire since 2026. Other listed roles include Sr. Director of FP&A at In-Shape Family Fitness (2019–2021), Director Of Analytics at Gap Inc. (2018–2019) and Senior Analyst - Real Estate Finance & Strategy at Gap Inc. (2008–2010).
Matthew Vineyard PMP
LinkedInExperience: Director, Financial Operations · Commerce
Former Director, Financial Operations at Commerce (2024–2026). Also Senior Financial Operations Technology Strategist at Commerce since 2026. Other listed roles include Senior Manager, Financial Operations at BigCommerce (2023–2024), Manager, Finance at BigCommerce (2022–2023) and Program Manager, Strategic Growth Partnerships at BigCommerce (2021–2023).
Raymond Lee
LinkedInExperience: Director Merchant Services Finance · Shopify
Director Merchant Services Finance at Shopify since 2022. Other listed roles include Head of FP&A Consumer Business at Goldman Sachs (2021–2022), Head of M&A Finance Integration at JPMorganChase (2021), Head of Strategic Finance Card Lending, Pricing, and Risk at JPMorganChase (2018–2021) and Head of FP&A Card & Merchant Services at JPMorganChase (2017–2018).
Samantha McCray
LinkedInExperience: Director, Finance · Commerce
Director, Finance at Commerce since 2026. Other listed roles include Senior Manager, FP&A at Commerce (2024–2026), Manager, FP&A at Commerce (2021–2024), Senior Financial Analyst at Commerce (2019–2021) and Assurance Senior Accountant at EY (2018–2019).
Vasanth K
LinkedInExperience: Director of Finance · WizCommerce
Director of Finance at WizCommerce since 2025. Other listed roles include Senior Finance Manager at Atlan (2023–2025), Manager - Controllership at Chargebee (2023), Senior Accounting Lead - Controllership at Chargebee (2022–2023) and Assistant Manager at Bharat Petroleum Corporation Limited (2018–2022).
Choose the right perspective
Check whether the person's relevant role is current or past and whether it covered a product line such as merchant services or point of sale, a go-to-market team, or corporate accounting. Ask them for one forecast miss and what they changed in planning afterward.
Questions to take into the conversation
- 01Walk me through a time you had to cut spending or delay a project. What did you cut first, and why?
- 02When your forecast missed badly, what caused it and how did you change your planning process?
- 03Tell me about a time you recommended against something the business wanted to do. What was the tradeoff, and were you right?
Reaching finance professionals in Ecommerce software
How can I contact one of these finance professionals in Ecommerce software?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 6 companies, including ChannelAdvisor, Shopify and eBay, based on profile data retrieved on September 30, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach finance professionals in Ecommerce software?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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