Marketing technology
Data and analytics professionals in Marketing technology
These data and analytics leaders run marketing measurement, customer data and martech analytics teams at brands, agencies and software firms. A reader can learn how marketing technology gets chosen, wired together and measured, and where adoption stalls after purchase.
Professionals to explore
01—10Abhishek Boyanpalli
LinkedInExperience: Marketing Analytics ,Marketing Technology & AI Enablement Leader · EY
Marketing Analytics ,Marketing Technology & AI Enablement Leader at EY since 2021. Other listed roles include Head of Product - Marketing Technology , Analytics & Business Intelligence at Unilever (2018–2021), MBA Project Consultant at Capgemini (2009), Senior Manager - Marketing Analytics and Marketing Technology at Economist Enterprise (2016–2018) and Marketing Conversion Analytics Manager at RELX (2012–2016).
Amanda Gessert
LinkedInExperience: Senior Vice President, Analytics · Merkle
Former Senior Vice President, Analytics at Merkle (2022–2026). Also EVP, Analytics Growth & Solutions at dentsu since 2026. Other listed roles include Vice President, Analytics at Merkle (2020–2022), Director, Data Visualization & Measurement at Merkle (2016–2020) and Manager, Business Intelligence at Merkle (2013–2016).
Daniel Crane
LinkedInExperience: Vice President, Analytics Implementations · Merkle | Cardinal Path
Former Vice President, Analytics Implementations at Merkle | Cardinal Path (2018–2026). Other listed roles include Group Director, Digital Intelligence at Merkle | Cardinal Path (2012–2018), Global Senior Manager, Digital Measurement & Analytics at Kimberly-Clark (2011–2012) and Vice President, Customer Intelligence Group at FCB Global (2000–2011).
Erin Killheffer
LinkedInExperience: SVP, Data & Analytics · Digitas North America
SVP, Data & Analytics at Digitas North America since 2026. Other listed roles include Senior Director, Customer Success at Verix (2025–2026), Director of Business Analytics & Insights - Digital & Customer at Macy's (2021–2024), Senior Manager, Brand and Customer Analytics at Pfizer (2018–2021) and Analytics & Evaluation at Center for Mathematical Talent at Courant Institute of Mathematical Sciences (2016–2017).
Jason Perkowski, MBA
LinkedInExperience: Sr. Director, Growth Analytics & MarTech · Equifax
Sr. Director, Growth Analytics & MarTech at Equifax since 2026. Also Member of the Board of Advisors at University of North Georgia since 2025, Co-Founder at Full Stack Analytics since 2025 and Advisory Board Member at Customer Data Alliance since 2025. Other listed roles include Marketing Analytics Manager at Equifax (2020–2026).
Joey Gaule
LinkedInExperience: Director, Marketing Data, Analytics & AI Operations · Digital Realty
Director, Marketing Data, Analytics & AI Operations at Digital Realty since 2026. Also Sr. Manager, GTM Data & Analytics at Digital Realty since 2026 and Founder Marketing Data & AI Consultant at JG Media since 2019. Other listed roles include Sr. Manager, Global Growth Marketing Data & Analytics at Digital Realty (2025–2026) and Global Marketing Business Intelligence Manager at Digital Realty (2024–2025).
Karuna Sandu
LinkedInExperience: Head of Marketing Technology, Data management & Analytics · Transformco
Head of Marketing Technology, Data management & Analytics at Transformco since 2021. Other listed roles include Director of Business Intelligence & Analytics at Sears (2014–2022), Senior Manager Business Intelligence at Sears (2008–2014), Team Lead at Sears (2000–2008) and Systems Manager at Sears Holings corpoation (2001–2021).
Krishna Haas Varanasi
LinkedInExperience: Director - Analytics & Gen AI · AB InBev
Director - Analytics & Gen AI at AB InBev since 2026. The highlight lists a headline of Director - Marketing Technology at AB InBev and describes building AI powered enterprise intelligence. Other listed roles include Global Lead - Marketing Analytics at AB InBev (2022–2026), Analytics Manager - North America & Europe Zone Lead at AB InBev (2020–2022), Senior Data Scientist at AB InBev (2017–2019) and Apprentice Leader at Mu Sigma Inc. (2016).
Kristen Harris
LinkedInExperience: Director Marketing Data Analytics and Technology · H&R Block
Director Marketing Data Analytics and Technology at H&R Block since 2025. Also Director of Marketing Data, Strategy & Optimization at H&R Block since 2024. Other listed roles include Director, Data Science and Analytics at H&R Block (2019–2024), Director, Decision Science Analytics at USAA (2015–2019) and Research and Analytics at Milken Institute (2013–2015).
Robert Børlum-Bach
LinkedInExperience: Head of Data Transformation & Architecture · JP/Politikens Hus
Former Head of Data Transformation & Architecture at JP/Politikens Hus (2025–2026). Other listed roles include Senior Manager - Audience & Data Management at TV 2 Danmark (2024–2025), Head of Analytics Architecture at TV 2 Danmark (2020–2024), Head of Data & Analytics, Nordics at Artefact (2019–2020) and Senior Analytics Strategist at Artefact (2016–2019).
Choose the right perspective
Check whether the person's relevant role is current or past, and whether it sat inside a brand, an agency or a software vendor. Ask them for one marketing tool rollout they measured and what data problem decided whether teams kept using it.
Questions to take into the conversation
- 01Walk me through a decision you made based on data that turned out differently than expected. What data did you trust, and what did you miss?
- 02When did you recommend stopping collection or reporting on a metric because it wasn't useful anymore?
- 03Which data source or dashboard did your team stop using, and why did it fail to help people decide?
Reaching data and analytics professionals in Marketing technology
How can I contact one of these data and analytics professionals in Marketing technology?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including EY, Merkle and Merkle | Cardinal Path, based on profile data retrieved on September 30, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach data and analytics professionals in Marketing technology?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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