Professional services
10 CMOs in Professional Services
These ten executives serve as chief marketing officers at professional services firms, including accounting, advisory and consulting firms. A reader can learn how CMOs build and run their teams in professional services companies.
Professionals to explore
01—10Diana Köpping
LinkedInExperience: CMO I Chief Marketing, Communication and Business Development Officer · Forvis Mazars in Switzerland
CMO I Chief Marketing, Communication and Business Development Officer at Forvis Mazars in Switzerland since December 2024, after serving there as Head Marketing Strategy Executive Director (2023–2024). The headline lists professional services, go to market and ABM, and the summary describes turning marketing, communications and business development into one integrated growth engine.
Donna Mirandola
LinkedInExperience: Chief Marketing Officer · CBIZ
Chief Marketing Officer at CBIZ since August 2024. At Aon the profile lists Chief Marketing Officer, Growth Marketing (2021–2024) and Vice President, Global Head of Field Marketing & Communications (2019–2021), and the summary describes Chief Marketing Officer, content and digital strategy, and communications leadership roles in professional services, leading teams across North America, Latin America, the UK, EMEA and Asia-Pacific.
Kim Wittmers
LinkedInExperience: Chief Marketing Officer · Boulay
Chief Marketing Officer at Boulay since October 2022, after serving as its Director of Marketing (2010–2022); the profile describes Boulay as an accounting and financial consulting specialist serving Eden Prairie, Minneapolis and nearby Minnesota areas. Kim Wittmers was also Regional Manufacturing & Distribution Marketing Leader at RSM US LLP (2000–2010).
Lesley Cawley
LinkedInExperience: Chief Marketing Officer · Cohen & Co
Chief Marketing Officer at Cohen & Co since August 2021, after serving there as Executive Director Marketing (2019–2021). At KPMG US the profile lists Director, National Marketing Leader, U.S. Consumer & Retail (2017–2019) and Director, Market Development Leader (2013–2017), and the summary describes helping professional services firms deliver on their business goals.
Lesley Hornung
LinkedInExperience: Chief Marketing Officer · HLB International
Chief Marketing Officer at HLB International since May 2023 and Head of Marketing & Digital there since 2019; the profile describes HLB as a global network of independent advisory and accounting firms and sums up the role as all things marketing, brand and digital. At PwC the profile lists Global Digital Campaigns Coordinator (2017–2018) and Digital Content Manager, Global Thought Leadership (2016–2017).
Peggy Brown
LinkedInExperience: Chief Marketing Officer · Eide Bailly
Chief Marketing Officer at Eide Bailly since June 2024; the profile describes Eide Bailly as a regional certified public accounting and business advisory firm whose core services are audit & assurance and tax. Peggy Brown was also Chief Marketing Officer at Point B (2013–2021) and Chief Marketing, Communications & Community Engagement Officer at EvergreenHealth (2022–2023).
Sam Burns
LinkedInExperience: Global Chief Marketing Officer · KPMG
Global Chief Marketing Officer at KPMG since October 2021, after serving as Chief Marketing Officer at KPMG UK (2013–2021). At EY the profile lists Marketing Director - UK & Ireland (2007–2012) and Brand Director (2002–2007), and the summary describes a career built in two of the world's leading professional services firms.
Sarah Cirelli
LinkedInExperience: Chief Marketing Officer · HBK CPAs & Consultants
Chief Marketing Officer at HBK CPAs & Consultants since December 2024, after serving as Chief Marketing Officer at Grassi (2021–2024) and as Marketing Practice Leader there (2018–2021). The headline reads Helping Accounting Firms Turn Marketing Into a Growth Engine, and the summary describes building marketing organizations and growth strategies.
Scott Mager
LinkedInExperience: Chief Marketing Officer, Deloitte Consulting LLP · Deloitte
Chief Marketing Officer, Deloitte Consulting LLP at Deloitte since April 2022 and US Chief Marketing Officer at Deloitte since March 2025. The profile also lists Principal at Deloitte Consulting Deloitte Digital (2007–2022), and the summary describes three decades of work across advertising, digital, PR and communications.
Tonya St. Clair
LinkedInExperience: Chief Marketing Officer · Wipfli
Chief Marketing Officer at Wipfli since November 2023; the headline reads Chief Marketing Officer & Partner at Wipfli, top 25 advisory and accounting firm. At Grant Thornton (US) the profile lists Go to Market Team Leader (from 2020), Pursuit Center of Excellence Leader (2019–2020) and East Region Marketing Leader (2016–2019).
Choose the right perspective
Match the person's type of firm to yours, since marketing a global network, a regional accounting practice and a consulting business involves different buyers, partners and sales cycles. Also look at each person's other roles, which show whether they came up through brand, digital, business development or field marketing.
Questions to take into the conversation
- 01How do you get partners and practice leaders to take part in marketing and business development?
- 02Which marketing programs have produced measurable new client work for your firm, and how do you track that?
- 03How do you build a firm brand when clients mostly buy from individual professionals they already know?
Reaching CMOs in Professional Services
How can I contact one of these CMOs in Professional Services?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Forvis Mazars in Switzerland, CBIZ and Boulay, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Professional Services?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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