Banking
10 CMOs in Banking
These ten executives hold the chief marketing officer title at banks, and several of them came to the role from marketing jobs in other industries. A reader can learn how bank marketing leaders approach brand building, customer acquisition and product marketing.
Professionals to explore
01—10Amanda Lopez
LinkedInExperience: Chief Marketing Officer · Seacoast Bank
Chief Marketing Officer at Seacoast Bank since January 2023. Her other Seacoast Bank roles include SVP, Direct Response Marketing (2022–2023), SVP, Consumer Marketing (2014–2022), AVP, Financial Analyst II & III (2012–2014) and Retail Banking Analyst II & III (2008–2012).
Emma Springham
LinkedInExperience: Chief Marketing Officer · TSB Bank
Chief Marketing Officer at TSB Bank since May 2021. She was Chief Marketing and Digital Officer at Post Office Ltd (2018–2021), Marketing Director at Royal Mail (2016–2018) and Global Head of Marketing Management at Allianz (2014–2015), and has been a Non Executive Director at DPP since 2021.
Florentine Arshella
LinkedInExperience: Chief Marketing Officer · PT Bank Danamon Indonesia Tbk
Chief Marketing Officer at PT Bank Danamon Indonesia Tbk since January 2026, after serving there as Brand Strategy Head (2022–2025) and Brand Manager (2020–2021). She was also Brand Manager at PT. Gudang Garam Tbk (2019–2020) and Assistant Brand Manager - Surya PRO there (2016–2019).
Jordan Cheung
LinkedInExperience: Chief Marketing Officer · Hang Seng Bank
Chief Marketing Officer at Hang Seng Bank since December 2022. Other roles include VP, CRM and Performance Marketing, yuu at DFI Retail Group (2022), Vice President Group Head of Marketing, Innovation and Digital Transformation at Regal Hotels International (2020–2022) and Director, Digital Marketing Customer Experience & Strategic Marketing at Manulife (2019–2020).
Laura Vele Capossela
LinkedInExperience: SVP, Chief Marketing Officer · Customers Bank
SVP, Chief Marketing Officer at Customers Bank since August 2025, after serving there as Interim CMO VP, Client Engagement and Experience (2025) and VP, Client Engagement and Experience (2024). She was also VP, Director of Client Experience at Flagstar Private Bank (2023–2024) and VP, Head of Client Engagement Marketing at First Republic (2020–2023).
Maria Wainwright
LinkedInExperience: Executive Vice President, Chief Marketing Officer · The Bancorp
Executive Vice President, Chief Marketing Officer at The Bancorp since January 2019, based in Wilmington, DE. Her other roles at The Bancorp include Director, Head of Marketing PR (2016–2019) and Vice President - Communications, Creative Director (2013–2016); she was also Creative Director at Lincoln Financial (2012–2013).
Michele Rousseau
LinkedInExperience: Chief Marketing Officer · Starling
Chief Marketing Officer at Starling since November 2024; the profile describes Starling as a banking company offering personal and business banking services online. She was SVP, Global Marketing & Creative at Expedia Group (2021–2024) and held Managing Director (2019–2021) and Brand Director (2016–2019) roles at Apple.
Natalie Jones
LinkedInExperience: Chief Marketing Officer · Tangerine
Chief Marketing Officer at Tangerine since July 2023; the profile describes Tangerine as a banking company. At Scotiabank she was Vice President, Enterprise Marketing & Talent Marketing (2021–2023), Director of Marketing, Deposits and Investments (2019–2021) and Director of Marketing, Primary Customer Growth (2017–2019).
Ryan MacDonald
LinkedInExperience: Chief Marketing Officer, Chase Consumer Bank · Chase
Chief Marketing Officer, Chase Consumer Bank at Chase since December 2024, after serving as Head of Growth Financial Products, Consumer Bank at Chase (2021–2024). At J.P. Morgan he was Global Chief Marketing Officer, Managing Director, Payments (2019–2021) and Global Chief Marketing Officer, Managing Director, Merchant Services (2017–2019), and he was Executive Director, Head of Brand & Advertising, Consumer Credit Card at Chase (2014–2017).
Shannon Rones
LinkedInExperience: EVP, Chief Marketing Officer · John Marshall Bank
EVP, Chief Marketing Officer at John Marshall Bank since 2024, a role the profile describes as responsible for advertising and branding for a commercial-focused community bank serving the metro DC market. She was SVP, Marketing Director at John Marshall Bank (2019–2024) and VP, Marketing Director at Access National Bank (2016–2019).
Choose the right perspective
Match the person's bank type and market to yours, since marketing a large consumer bank, a community bank and a digital-only bank involves different channels and budgets. Also consider their prior roles, since leaders who came from other industries bring different playbooks from those who spent most of their careers in banking.
Questions to take into the conversation
- 01How do you split marketing budget between brand campaigns and product acquisition for deposits, cards or loans?
- 02How do compliance and legal review shape the way you create and approve bank marketing?
- 03Which metrics do you report to the executive team to show marketing's effect on customer growth?
Reaching CMOs in Banking
How can I contact one of these CMOs in Banking?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Seacoast Bank, TSB Bank and PT Bank Danamon Indonesia Tbk, based on profile data retrieved on September 28, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CMOs in Banking?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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